U.S. Lady
U.S. Lady was a magazine aimed at the wives of men in the U.S. military.[1] It was launched in 1955 by George Lincoln Rockwell as a money-making venture after his discharge from the U.S. Navy Reserve. U.S. Lady vigorously promoted the role of military wives as the unofficial ambassadors in host nations. Due to conflicts with his business partners and financial backers, Rockwell sold the magazine the following year, having published only four issues. U.S. Lady magazine was purchased in 1956 by Avandee and John Adams, two civilian journalists.
In 1958, Rockwell founded the American Nazi Party. Subsequent to that, Avandee and John Adams said they knew nothing of the original publisher's extremist views, and they assured readers that Rockwell was not involved with the magazine in any way after its sale. Rockwell's political views had never been espoused in the magazine during his tenure with U.S. Lady.[2]
**The following is taken from an Stock holder report 9 April 1959:
Headquarters: U.S. Lady, 405 Walker Building, Washington DC
Back&round of Officers and Directors
G. Lincoln Rockwell President and Chairman, Board of Directors Brown University (1938-1941). Left to enter service with U. S. Navy, released 1945. Pratt Institute Art School (1946-1948). First prize National Illustration Competition (1948). One of the principal organizers and founders of the first large advertising agency in Maine, predecessor ofSimonds, Payson & Co. (1949). Founder and president of Rockwell Publishing Co., Inc., publisherof vacation and local guides in Maine. Recalled to Navy, released as Commander. (1950-1954).
Charles L. Atherton Secretary-Treasurer and Director Duke University (1935). Public Accounting (1935-1942); U. S. Army (1942-1945); Director of Finance and Administration, UNRRA/ AFHQ (1945-1946); Controller, Industrial Capital Corporation (1946-1949); Controller, Getz Bros. & Co. (1949-1951); Controller, Army Times PublishingCo. (1951-1955); President, Atherton Homes, Inc. (at this time). Member of the ControllerInstitute of America and the American Institute of Management.
Vice Admiral Leland P. Lovette Director Graduated U. S. Naval Academy (1917). Distinguished record of service in U. S. Navy, including Director, Public Relations, U. S. Navy, (1942-1944, 1946-1947). Retired from active duty 1949. Author: Naval Customs, Traditions and Usage, 1934; School of the Sea; The AnnapolisTradition in American Life, 1941 ; also many articles.
Major General Clift Andrus Director Graduated Cornell University (1911). Commissioned 2nd Lt. F.A. (1912). Advanced toMajor General, retired 1951. Distinguished record of service in U.S. Army. DSC, DSM, among other decorations.
Mrs. Carter Collins Director Women's financial editor Los Angeles Herald (1925–26); editor and publisher Sound Magazine (1926–31); editor and publisher The Army and Navy Woman's Magazine since 1943; asst. to publisher,Army-Navy Journal. Member of many women's committees. Author: many books on finance for women; Army Wife, Her Rights, Duties and Privileges (1940); Army Woman's Handbook (1942); Navy Woman's Handbook (1943); When Your Son Goes to War (1943); When Your Son Comes Home to You (1944); Welcome Home, My Darling (1945); Veteran's Wife (1946); So Your Son's in the Service; Around the World with the Army. Organizing chairman and presidentof Wives of the Armed Forces, Inc.
Shirley R. Newhall Director Reporter, Rutland Times (weekly) (1940-1941); Scientific editing and compilation work, NDRC-OSRD, WWII; Manager advertising department, Army Times Publishing Co. (1948-1952); Associate Editor, Advertising Director, Family Times (1952-1955). Attended CWU and Graduate School, Dept. of Agriculture. Published series of articles on child care and training. American Service Publishing Company:
The Corporation has commenced publication of a monthly magazine called "U. S. LADY" aimed at the estimated* world-wide market of approximately 1,000,000 wives of members of the Armed Forces, wives of members of Government departments, and service women, as well as all other women who must constantly move their homes. The first issue is scheduled for distribution to subscribers approximately August 15, 1955, and will be distributed for newsstand sale on and after September 6, 1955. "U. S. LADY" is a quality magazine designed to appeal particularly to service wives. While there are numerous excellent and successful magazines and papers directed at the men in the Armed Forces, the publishers believe that, with the exception of "U. S. LADY," there does not exist any national magazine designed for the wives of these men.
The officers of the Corporation believe that the more than 3,000 advance subscriptions to "U. S. LADY", sold as a result of one test advertisement inserted in two service publications, indicate the real need for such a publication as "U.S. LADY." The Corporation believes it is providing its advertisers a medium for reaching a market not now being reached directly by any other publication and a market which is unaffected by depressions or business cycles.
The Corporation is presently engaged in making advertising contacts with advertising agencies, manufacturers, and retailers all over this country. The first issue of the magazine carries 7 pages of advertising. Among the advertisers who have contracted for space in forthcoming issues are: Disabled American Veterans Service Foundation, Lana Lobell, Harper & Bros., Toidey Co., Dixon Furniture Co., Lewis Hotel Training Institute, Presidential Gardens, Merle Norman Cosmetics,Bardmatic Company, American Express Company, and La Salle Extension University. Subscription outlets have been set up through the auspices of Officers' Wives Clubs and NCO
Wives Clubs in all parts of the world. Other promotion plans include a contest in the first issueand the selection of a U. S. Lady-of-the-Month-a service wife or service woman who, besides helping her husband in his chosen career, is also an asset to h~r community, being active in civic,
* Estimate based on figure of 1,163,630 service wives, as of January 1, 1955, from Public Information Office, Departmentof Defense. [3]
40,000 Shares of Class A Common Stock Par Value $1.00 per share PRICE $5.00 Per Share
UNDERWRITER
LANDRUM &. ALLEN & COMP ANY, INC. Main Floor-Denrike Building 1010 VERMONT AVENUE, N. W. (Corner Vermont and K Streets, N. W.) WASHINGTON 5, D. C.
COUNSEL Legal matters in connection with the Offering will be passed upon for the Corporation by the law firm of Danzansky and Dickey, 1406 G Street, N.W., Washington, D.C., under the supervision of S. Walter Shine, its tax counsel.
AMERICAN SERVICE PUBLISHING COMPANY, INCORPORATED By G. LINCOLN ROCKWELL, President August 17, 1955
Handwritten notes on stock holder report: Executive Enterprises Publishing Co, Adams V.P. -> U.S. Lady About 100 small investors Staff: 4 full-time, 800 authors, one cent per word, no pay for pictures
EXHIBIT "B" CASH RECEIPTS from AMERICAN SERVICE PUBLISHING COMPANY, INCORPORATED (of Virginia) CASH RECEIPTS AND DISBURSEMENTS January 15, 1955 through July 1, 1955 Founders' Stock Subscriptions 149 shares at $25.00 each (Sold at par) .... $3,725.00 1094 Additional stock sales (Net) ...... 4,777.25 Magazine Subscriptions (Net) .................6,336.24 Miscellaneous ................................391.50 TOTAL CASH RECEIPTS ........................... $15,229.99
CASH DISBURSEMENTS for Organization and Promotional Expenses ........... $1,635.97 Magazine Subscription Promotional Expenses ...... 2,337.67 Office Rent and Expenses ........................... 4,251.39 Art, Printing and Miscellaneous Supplies ........... 925.82 Salaries (less withholding taxes) ................... 1,449.02 Fixed Assets ........................................ 424.68 Deposits ............................................ 75.00 Advances to Officers ................................2,721.70 TOTAL CASH DISBURSEMENTS ............................$13,821.25
CASH REMAINING In bank ....................................... $1,408.74
PRIOR FINANCING At the time of his conception of the idea for which the Corporation is formed, Mr. G. Lincoln Rockwell was a Commander in the United States Navy, then located in Iceland. In preparation for the project, he caused to be incorporated under the laws of Delaware a company named American Service Publishing Company, Incorporated, with an authorized capital of $150,000.00 divided into 6,000 shares of common stock, par value $25.00 per share. Close associates and friends of the Commander, numbering not more than twenty-five persons, then subscribed, for 279 shares of the Delaware corporation at a price of $25.00 per share. By January 15, 1955, such private subscriptions were paid in to the amount of $3,725. As previously explained, it was thereafter found more expedient to incorporate the present Virginia corporation with a more flexible capital structure and better suited to the business activities of the Corporation, located as it is in the Washington and Virginia areas. This having been done, the Delaware corporation, in consideration of the transfer to this Virginia corporation of all its assets, was granted the right to receive, without additional consideration, Class A common shares of the Virginia corporation, in an amount equal to, but not in excess of, the par value of the shares heretofore subscribed for by the founders of the Delaware corporation. The Delaware corporation distributed the Class A shares of the Virginia corporation (the Corporation herein), in kind to its stockholders. As a result, persons who assisted in the founding of the project by purchase or subscription in the Delaware corporation had until February 15, 1955, the privilege of becoming owners of Class A shares of the Corporation at a price of One Dollar ($1.00) per share while the offering price of the shares in this Offering is Five Dollars ($5.00) per share. Payment in full of subscriptions made by the Delaware corporation was made by the shareholders of 149 shares and resulted in 3725 Class A common shares being outstanding as a result of such exchange, in addition to those sold by the prior Offering of January 15, 1955. At the time of the formation of the Virginia Corporation (the Corporation herein), Mr. G. Lincoln Rockwell, had done a great amount of work in the creation of the project and the bringing of it to its present advanced stage. He had, as well, expended considerable sums of money which had not been reimbursed. It was thereupon recognized that this work and services and unreimbursed expenditures had a substantial value. Mr. Rockwell has accepted 50,000 shares of Class B common stock, par value $0.25 per share, in satisfaction of the obligation. Other persons, now Officers and/or Directors of the Corporation, or formerly acting in such capacity, who had performed similar services and assistance in the project but to a lesser valuation, have accepted and will be issued Class B common shares at their par value to a total of 4,400 such shares. In addition, others who performed similar services in the project but to a lesser valuation, have accepted &35 shares of Class A Common stock.
References
- ↑ "April 1966 PLAYBOY Interview: George Lincoln Rockwell" (PDF). Newspaper Watch. April 2011. Retrieved 28 July 2015.
- ↑ Alvah, Donna (2007). Unofficial Ambassadors: American Military Families Overseas and the Cold War, 1946-1965. New York: NYU Press. pp. 94–98. ISBN 978-0814705018.
- ↑ Stock Report
- ↑ Stock holder report 09 April 1959: