Ultra Brite

Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Ultra Brite gained popularity during the late 1960s with a television and print commercial ad campaign, aimed at Baby Boomers, that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!"^[1] It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.^[2]

Colgate-Palmolive introduced Ultra Brite toothpaste in 1967. The paste was sold in the United Kingdom from the late 1970s, but was withdrawn in the 2000s owing to competitive pressures.

References

1. A Brush With History, Goldie Blumenstyk, The Chronicle of Higher Education, February 6, 2004. [Google cached retrieved on July 12, 2007]
2. Marconi, Joe (1999). The Brand Marketing Book. McGraw-Hill Professional. pp. 108–9. ISBN 0-8442-2257-7.

External links

• "Colgate Introduces A Value-Priced Multi-Benefit Toothpaste," -Investor Relations Statement, August 20, 1998