Vanilla Ninja

Vanilla Ninja
Background information
Origin	Tallinn, Estonia
Genres	Pop rock[1][2] hard rock[2][3][4][5]
Years active	2002–2008
Labels	TopTen, Bros Music, EMI, Capitol, Broken Records International S.A., ZYX Music, Pony Canyon
Website	vanillaninja.ee
Members	Lenna Kuurmaa Katrin Siska Piret Järvis
Past members	Maarja Kivi Triinu Kivilaan

Vanilla Ninja was a three-person Estonian girl band which enjoyed chart success in a number of countries across Europe, especially in Estonia, Germany and Austria.

The group formed in 2002 and released their self-titled debut album Vanilla Ninja, containing songs in both English and Estonian, the following year. After their debut single "Club Kung Fu" was released in 2003, the girls had many hits in Central Europe, including "Tough Enough", "When the Indians Cry", "Blue Tattoo" and "I Know". They also entered Estonian national selections for the Eurovision Song Contest in 2003 and 2007, failing both times, but proved successful in 2005, when they represented Switzerland with the song "Cool Vibes". The group finished 8th in the Eurovision Song Contest final, despite topping the leader board at the half-way stage. Vanilla Ninja were very popular in their native Estonia and have had a brand of both ice cream and curd snack named after them, marketed exclusively in their homeland due to their celebrity status in Estonia.

The group released four albums in various countries across Europe — Vanilla Ninja was released in 2003, Traces of Sadness in 2004, and Blue Tattoo and Best Of (though not by themselves) in 2005. The group's fourth album, Love is War, was released in May 2006.

The band was originally a four-piece group consisting of Maarja Kivi, Lenna Kuurmaa, Katrin Siska and Piret Järvis. Maarja Kivi left the group in 2004 and was replaced by Triinu Kivilaan. In December 2005 she also left the group to start a solo career and finish school, and the band decided to continue as a three-piece act.

History

2002: Formation

Vanilla Ninja were formed in 2002 as a four-piece girl band.^[6] The original line-up consisted of Maarja Kivi (vocals/bass), Lenna Kuurmaa (vocals/guitar), Katrin Siska (vocals/keyboard) and Piret Järvis (vocals/guitar). Although all of the members were effectively vocalists, the main vocalist would often change between Kivi and Kuurmaa. At the time of formation the group's producer was Sven Lõhmus.^[7]

Early in 2002 Kivi had participated in Eurolaul, Estonia's Eurovision pre-selection contest, but had finished 7th.^[8] Due to her participation in Eurolaul she was chosen to front the band, which subsequently gained some exposure early on in their existence, despite none of the other members having had any previous national success in their career. Kivi had been friends with Kuurmaa for some time before the formation of the group, whilst Järvis and Siska had performed together in the past. Despite this, the group is occasionally labelled as a "manufactured band" by the media.

2003: Eurolaul and debut album

Piret Järvis (2005)

In 2003 the group participated in Estonian ESC preselection Eurolaul 2003. Performing the song "Club Kung Fu" the group proved to be by far the most popular in the phone polls, but unlike other countries, Estonia used a jury to decide the song for Eurovision instead of the televote. The jury, which included figures such as Michael Ball, proved to not share the opinion expressed by the televoters and placed the girls joint bottom of the ten entrants. The participation and popularity of the song, however, helped the group and created exposure for the release of their debut album, Vanilla Ninja, released in May 2003. Containing the original version of the song "Club Kung Fu", along with a drum and bass remix and thirteen new pop-rock tracks in English and Estonian, the album proved to be a success in Estonia and launched the girls into the national mainstream, pushing the group to seek international success in Germany, Switzerland and Austria.

2003/2004: Expansion into Europe and 2nd album

Following a successful debut in Estonia, Vanilla Ninja have launched themselves as a band in three German speaking countries of Europe – Germany, Austria and Switzerland. The girls did not release their debut album or "Club Kung Fu" in these countries, instead opting for a new track called "Tough Enough". Proving to again be a pop-rock track, although with less of a 'novelty' style to it, the song was released in Germany on December 8, 2003, and then later in Austria and Switzerland on January 4 and February 8, 2004 respectively. It proved to be a success, gaining large amounts of airplay on the popular VIVA music video channel, and making the top twenty in both Germany and Austria. The single also featured in the dance mat games "Dance Dance Revolution ULTRAMIX 2" and "In The Groove".

Following the success of their debut single the girls released "Club Kung Fu" in Germany, and then a third single, "Don't Go Too Fast", in both Germany and Austria on April 4 and April 5 (and in Switzerland during March, although it missed the top 100). The latter just missed the top twenty in both countries, and was followed up by their second album Traces of Sadness in June 2004. The album included "Tough Enough" and "Don't Go Too Fast", as well as numerous other tracks, such as "When The Indians Cry" and "Liar". It's along with the album track "Metal Queen" have also both featured in the "DrumMania" series of drumming games.

2004: New Bandmember and Eurovision for Switzerland

Despite not having as much chart success in Switzerland as in Austria and Germany, the girls had become increasingly popular with the Swiss public. Their chart performance had also been improving, with the Traces Of Sadness album making #14, but despite that no-one would have expected the shock announcement that the group would represent Switzerland in the 2005 Eurovision Song Contest. The Swiss selectors had suffered several years of poor results in the Eurovision, culminating in 'null points' for Piero and the Musicstars in the 2004 semi-final, and so looked to the group due to their popularity in both Switzerland and various other European countries. The announcement angered some people, especially Estonians, who felt that the group should represent their home country and not a country that they have minor connections to. In Switzerland some also opposed the selection, again on the basis that none of the group were Swiss. The selectors responded by stating that the song would still have a Swiss component due to it being mostly written by David Brandes. Ironically, although Brandes was born in Switzerland and went to school there, he is essentially German.

Triinu Kivilaan (2005)

Their selection and participation in the contest was put into jeopardy soon after the announcement, though, after Maarja Kivi left the group due to becoming pregnant with her first child. Her replacement was Triinu Kivilaan, who at the time was only 15 years old. Their participation was put into doubt due to regulations stating that competitors must be at least 16 years old, a rule introduced to eliminate participants such as the 13-year-old 1986 Eurovision winner Sandra Kim. Kivilaan had in fact initially claimed to be 17 years old, but the Swiss selectors doubted this and eventually found out her true birth date was January 13, 1989.

It began to look as if Vanilla Ninja would not represent Switzerland in 2005, but the Swiss selectors decided not to reverse the selection, on the basis that Kivilaan would turn 16 before the contest. There was no danger of the EBU blocking their participation, because their own age rule specified a cut-off date of the contest itself, whereas national selectors could tweak their age regulations to their own liking. This annoyed some, who felt that the selectors had acted in a heavy-handed manner by selecting Vanilla Ninja.

Following the Eurovision selection the group went on to continue their success in Europe, releasing the single "Liar". The single scraped into the top twenty in Germany and Austria, but performed disappointingly in Switzerland (reaching only #43 despite the announcement regarding Eurovision 2005). The following single, however, would prove to be their biggest hit to date and would launch them into the German top ten for the first time.

"When The Indians Cry", their fifth Central European single, would be the group's first slow, soft, ballad-like song. The music video would also be the first to feature Triinu Kivilaan, with previous videos featuring Maarja Kivi. Kivilaan proved to fit into the group well, looking older than her age of 15 and silencing critics who believed she would be out of place in a band with girls all three or more years older than her. Incidentally, one of the reasons that Kivilaan was chosen to replace Kivi was due to their similar appearance, making it easy to mix the two up. The song would be Vanilla Ninja's first ballad, featuring a slow tempo, unlike most previous songs which had been fairly upbeat. It proved to be a hit, reaching #8 in the German charts in September 2004, #7 in the Austrian charts and #27 in the Swiss charts (which had not reacted as expected to their selection for Eurovision).

With the song putting them into the German chart mainstream, and gaining huge airplay on the music video channel VIVA, Vanilla Ninja would begin to become one of the biggest acts in Germany. The follow-up to "When The Indians Cry", a new track called "Blue Tattoo" and in a similar style to their previous release, would also reach the German top ten whilst making the Austrian top twenty and Swiss top thirty.

2005: 3rd album and Eurovision

Lenna Kuurmaa singing "Cool Vibes".

Following the success of the "Blue Tattoo" single in November and December 2004, the group would take a three-month break from releasing material in order to tour Asia. In 2004 the group had reportedly set an ambitious target of "conquering the world",^[9] and the tour proved to be successful in helping them to begin to do that, winning new fans in countries such as Japan, China, Malaysia and Thailand. The group also played a key role in VIVA's 2004 "Your Stars For Christmas" show, singing a re-worded version of "When The Indians Cry" called "Light Of Hope".

In May 2005 the group returned to the charts, releasing a new song called "I Know", which featured a mildly controversial video based around domestic abuse. The song was again successful, peaking at #13 in Germany and #17 in Austria. Two weeks after its release their third album, Blue Tattoo, was released in various European countries and proved to be as successful as the previous album, charting at #4 in Germany and, unsurprisingly (as it included the Eurovision song "Cool Vibes"), Switzerland.

During their hiatus in order to tour Asia the Swiss Eurovision song had been completed and had been announced as being called "Cool Vibes". A short song, in order to comply with Eurovision regulations, the track received mixed response. Many saw it to be a good pop-rock song, but many believed it was not the girls' best, and that it was not the type of song suitable for Eurovision.

The song failed to get off to a good start, though, as the song was banned from the German charts after writer and producer David Brandes was accused of manipulating the charts by buying thousands of copies of his artist's singles. Among the songs he had allegedly bought many copies of were the groups "When The Indians Cry" single, and the German Eurovision entry "Run and Hide" by Gracia. Soon after Gracia was fired by her record company, and the two artists (along with "Virus Incorporation") were banned from the charts for initially three weeks. The girls came out unaffected, although it would be a blow for the songwriter and may have meant the high position of "When The Indians Cry" was helped by the mass-buying of singles by Brandes.

Due to Switzerland getting no points in the semi-final of the 2004 contest, Vanilla Ninja had to compete in the Eurovision semi-final on May 19, 2005. Against artists such as Wig Wam, Luminita Anghel and Zdob şi Zdub the competition was difficult, but the group progressed to the final and were given good odds of 10/1 for winning the contest. The group's performance in the final on May 21 was, according to some, not as good as it could have been, although those criticising the performance also criticised the song (believing a song similar to "When The Indians Cry" or even "Club Kung Fu" would have been better).

In the voting, however, the group did well in the early stages. Despite not representing their native Estonia, their home country responded well and gave the group the full 12 points (Estonia's entry, Suntribe's "Let's Get Loud", had been eliminated in the semi-final). Latvia also gave the group 12 points, whilst Germany rather surprisingly only gave them four. Austrian voters were even less impressed by the performance, not giving any points to the group at all.

Despite leading at the one-third stage, Vanilla Ninja eventually slipped down the leader board and finished 8th. The result allowed Switzerland to achieve their best result for years and automatic qualification for next year's final, but for the group it was a disappointment considering their popularity and good odds for winning the contest.

Post-Eurovision, split from Brandes and fourth/fifth album

On June 12, 2005 the group released "Cool Vibes" in Switzerland, the single charting at number 17. Despite failing to make the top ten, a surprise as the girls represented Switzerland, the release became their best-placed Swiss single release yet. The single was not released in Germany initially, possibly due to the April 2005 allegations that David Brandes manipulated the chart placing of several of his songs, including "When The Indians Cry" by Vanilla Ninja, which resulted in a short ban from the charts for the group. However, on July 2, the single charted in Germany at the comparatively poor position of #42, and in Austria at #70.

In a May 2005 interview with the The Baltic Times, the group attempted to distance themselves from the pop music genre. Piret Järvis told the newspaper that the group "started out with a pop-rock style of music". The band also claimed that their music is gradually become heavier and more typical of the rock genre.

Following the arguably disappointing performance of the "Cool Vibes" single, the group stopped releasing singles from their Blue Tattoo album, instead concentrating on touring commitments. By the second half of 2005 it would become clear that the group was starting to have problems with their record label, Bros Music, and their manager David Brandes. Since moving from the TopTen label the group had suffered from problems such as the scandal of Brandes buying their singles in bulk to boost chart positions, with the label also suffering problems (such as being 'booted out' of the Sony BMG Music Entertainment group). The problems escalated toward the end of 2005 when the girls parted company with Bros Music and Brandes, moving to the EMI-owned Capitol Music label. According to press releases from the group's new management, their relationship with Bros Music and Brandes is now "hostile", and any future affiliation with their former manager is therefore unlikely. Brandes himself has claimed that their career "is over", and that their new management company are "amateurs".

After leaving Bros Music, the group began work on what was intended to be their fourth album. Bros Music, however, released a ninth single, "Megamix", in December 2005, along with a "greatest hits" album Best Of. According to the girls, they were not consulted about the release of the single or the album, with Järvis asking fans to not buy either release.^[10] This, along with the lack of promotion on Bros part, made both the single and album a flop (the single only made the lower reaches of the Swiss and German charts, failing to make the Austrian Top 100 at all, with the album making #70 in Switzerland and failing to chart elsewhere). The band's not knowing about the releases was further backed up by 2004 promotional photos being used for the CD covers, with Maarja Kivi appearing, despite leaving the group over a year beforehand. Kivi's appearance has also been claimed by some to be clever promotion on the part of Brandes, as Kivi is now signed to Bros as a solo artist.

Shortly after the failure of their uncommissioned single and album releases, the group announced that Triinu Kivilaan was leaving the group, with Kuurmaa, Siska and Järvis continuing as a trio. According to the remaining members of Vanilla Ninja, Kivilaan left because of the stress of being in the group, and to concentrate on her studies. Some have still, however, suggested that her leaving may have simply been down to a lack of vocal talent, or due to a rift with the other members. Despite rumours suggesting Kivi might be rejoining the group, it seems that the group will not be adding a fourth member again.

The group released their first original single for almost a year in April 2006, with "Dangerzone" seeing the girls retain their pop-rock sound from previous albums. The single charted on May 7, 2006 in Switzerland, peaking at #18, with the release in Germany placing one position higher. The Austrian release would also make #23, suggesting that the group is likely to continue the success that Traces of Sadness and Blue Tattoo had in Central Europe. Meanwhile, the girl's fifth album Love is War is expected to be released in the near future.

The group is extremely popular in their native Estonia, with the girls seen as a-list celebrities in the Baltic countries. The three members are also seen as something of sex symbols in their homeland, with a 2006 poll by the Estonian magazine Kroonika voting Piret Järvis the country's most attractive female. The top five of the poll also featured Siska (2nd) and Kuurmaa (4th). Interestingly, Kivilaan was not included, despite being a former model.

Eurolaul 2007

Vanilla Ninja participated in Eurolaul 2007, the Estonian preselection for the Eurovision Song Contest 2007, with the song "Birds of Peace". Their song placed 4th.

Viña del Mar Festival 2008

Broken Records International S.A. founder, Héctor Faune, tried to contact Vanilla Ninja with no success, until two Polish fans (Tomek & Yo – Tomek), from the site love-ninjas gave to Faune Lenna's direct contact, so he could propose to the band the idea to participate in the Viña del Mar Festival 2008, representing their native Estonia.

This Festival is the most important of this category in Latin America, girls participated with their power ballad "Birds of Peace", and they won the "Silver Seagull" which is the maximum trophy of the Festival and ten thousand dollars as the Best Performers / Interpreters of the festival contest.^[11]

Vanilla Ninja recording a Per Gessle song

Vanilla Ninja's 2008 single "Crashing Through the Doors" was written by Per Gessle from Roxette with lyrics by Piret and Lenna. "Broken Records International" put the Vanilla Ninja girls in contact with Per Gessle himself, who was glad to cooperate. The song peaked at #2 in Estonian charts.^[12]

Trademark

As of 2016, the band's trademark, "Vanilla Ninja", is owned by AS Balbiino, the producer of the ice cream bearing the band's name.^[13] The trademark was put up for auction in 2008 by the then owner Oulson Outsourcing OÜ due to the company's financial difficulties. The auction was won by Andres Aavik and Aleksander Ots, the band's lawyers, and was subsequently returned to the band.^[14][15]

Music videos

Vanilla Ninja have made music videos for all of the singles they have released, although some have proved to be more popular than others. The first music video to feature Triinu Kivilaan was "When The Indians Cry", with previous videos featuring the now departed Maarja Kivi. "When The Indians Cry", along with "Tough Enough" and "Blue Tattoo" have been the most successful of Vanilla Ninja's videos, in terms of airplay, to date. The video for "Cool Vibes" is the most recent of their videos to gain airplay, featuring regularly on Central European Video Channels throughout June and July 2005.

All of the girls' videos have been extremely popular on German video channels, gaining airplay mainly on the popular music channel VIVA. The feat of airplay on VIVA is even more impressive because, from late 2003 until late 2005, the girls were signed to Bros Records, distributed by Sony BMG Music, when the station has been exposed as being biased for the airplay of artists signed to rival record company Universal.

Vanilla Ninja received a considerable amount of bad publicity for their "Cool Vibes" video, which seemingly stole material from Deine Lakaien's video for their single "Mindmachine". It should be noted, however, that there is currently no proof that the band members of Vanilla Ninja knew about the alleged stolen material. That is because the video was produced in a phase of separation from David Brandes and he alone did the production for the video.

Discography

Studio albums

• Vanilla Ninja (2003)
• Traces of Sadness (2004)
• Blue Tattoo (2005)
• Love is War (2006)

Compilations

• Best Of (2005)

Awards and nominations

Year	Nominee/work	Award	Result
2006	Vanilla Ninja	Best Baltic Act at MTV European Music Awards	Nominated

Band members

Final lineup

• Lenna Kuurmaa – vocals, guitar
• Katrin Siska – keyboards
• Piret Järvis – guitar, vocals

Former

• Maarja Kivi – vocals, bass (2002–2004)
• Triinu Kivilaan – bass, vocals (2004–2005)

References

1. Allmusic.com
2. "Musicmight profile". Retrieved July 2, 2011.
3. "Vanilla Ninja, nova revelação do Hard Rock" (in Portuguese). whiplash.net. October 9, 2004. Retrieved July 2, 2011.
4. "Vanilla Ninja: Blue Tatoo". territorio.terra.com.br. June 5, 2005. Retrieved July 2, 2011.
5. http://whiplash.net/materias/news_930/020547-vanillaninja.html
6. "Vanilla Ninja – Estonian girl group sets sights on world domination". The Baltic Times. Retrieved July 2, 2011.
7. "Sven Lõhmus wins Best arrangement and production award". ESC Today. Retrieved July 2, 2011.
8. "Eurolaul 2002" (in Estonian). Eurolaul. Retrieved July 2, 2011.
9. "Vanilla Ninja – Estonian girl group sets sights on world domination". The Baltic Times. May 4, 2005.
10. "Vanilla Ninja: ärge ostke meie plaate". SL Õhtuleht (in Estonian). December 13, 2005. Retrieved July 2, 2011.
11. "Una canción china luchará por la Gaviota de Plata en Viña 2008" (in Spanish). Radio Cooperativa. October 24, 2007. Retrieved July 2, 2011.
12. "Vanilla Ninja records Gessle-penned song". The Daily Roxette. May 2008. Retrieved July 2, 2011.
13. http://menu.err.ee/v/uudised/muusika/037f1e46-f4a3-48a3-bdcf-ebfee016551f/sven-lohmus-ei-osanud-unistadagi-et-vanilla-ninja-elab-jaatisena-edasi
14. http://publik.delfi.ee/news/muusika/vanilla-ninja-kaubamark-on-muugis?id=17521360
15. http://www.ohtuleht.ee/263174/vanilla-ninja-kaubamargi-uued-omanikud-tahavad-selle-tudrukutele-tagasi-kinkida

External links

• Official website at the Wayback Machine (archived 2012-06-22)
• Vanilla Ninja discography at MusicBrainz