Vio (flavoured milk)

VIO (Flavoured Milk)
Type Flavoured Milk
Manufacturer Coca-Cola India
Country of origin India
Introduced 2016
Ingredients Toned Milk, Milk Solids, Sugar, Contains Permitted Synthetic Food Colors (102) & Added Saffron and Pistachio Flavours. (Nature-Identical Flavouring Sustances)
Website http://www.coca-colacompany.com/stories/coca-cola-india-enters-dairy-market-with-vio-flavored-milk

Vio marks Coca-Cola India’s entry into the value added dairy category.[1] It is the first ready-to-drink flavoured milk product

launched by the Coca-Cola Company in India. The new offering further expands Coca-Cola’s existing portfolio of beverages, providing consumers more choice.[2] There are two variants - VIO Almond Delight[3] and VIO Kesar Treat.[4] The milk is sourced from dairy farmers and blended with flavours.

VIO flavoured milk caters to the Indian palate. It contains toned milk, milk solids, sugar, blended with saffron, pistachio and almond flavours in the respective ‘Kesar Treat’ and ‘Almond Delight’ variants. Each pack contains 6.4 g of Protein.[5] It has no added preservatives. It is available in 200 ml Aseptic Tetra packaging.

The product lays the foundation for Coca-Cola’s new segment after Carbonated beverages, Water and Juices.[6] It is currently being manufactured by a co-packer, Schreiber Dynamix Dairies Pvt. Ltd.[7]

References

  1. ↑ "Coca-Cola to enter dairy drinks segment in India - Times of India". The Times of India. Retrieved 2016-05-30.
  2. ↑ India, Coca-Cola. "Coca-Cola India Launches Ready-to-drink Flavoured Milk Offering - VIO /PR Newswire India/". www.prnewswire.co.in. Retrieved 2016-05-30.
  3. ↑ "VIO Almond Delight - Coca-Cola India". Coca-Cola India. Retrieved 2016-05-30.
  4. ↑ "VIO Kesar Treat - Coca-Cola India". Coca-Cola India. Retrieved 2016-05-30.
  5. ↑ "VIO Almond Delight - Coca-Cola India". Coca-Cola India. Retrieved 2016-05-30.
  6. ↑ "Coca Cola to enter dairy drinks segment in India | Latest News & Updates at Daily News & Analysis". dna. 2016-01-25. Retrieved 2016-05-30.
  7. ↑ Ambwani, Meenakshi Verma (2016-01-25). "Coca-Cola to launch milk drinks in India". The Hindu Business Line. Retrieved 2016-05-30.
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