WMIB

WMIB
City Fort Lauderdale
Broadcast area South Florida
Branding 103.5 The Beat
Slogan Miami's New #1 For Hip Hop and R&B!
Frequency 103.5 MHz (also on HD Radio)
First air date October 17, 1959 (as WWIL-FM)
Format Urban Contemporary
ERP 100,000 watts
HAAT 307 meters (1,007 ft)
Class C
Facility ID 67193
Callsign meaning MIami's Beat
Former callsigns WWIL-FM (1959-1968)
WSRF-FM (1968-1972)
WSHE (1972-1996)
WPLL (1996-1999)
WMGE (1999-2003)
WSHE-FM (2012-2013)
Owner iHeartMedia
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations WBGG-FM, WHYI-FM, WINZ, WIOD, WMIA-FM, WZTU
Webcast Listen Live
Website 1035thebeat.com

WMIB (103.5 FM) is an Urban Contemporary radio station in South Florida. It is licensed to Fort Lauderdale, Florida but it also serves Miami and Miami-Dade County. The station is owned by iHeartMedia and the broadcast license is held by Clear Channel Broadcast Licenses, Inc. It has changed call signs and programming formats many times in the past 15 years with its call signs including WWIL-FM, WSRF-FM, WSHE, WPLL, WMGE, and WSHE-FM.

Its studios are located in Miramar and the transmitter site is in Miami Gardens.

WMIB is licensed by the FCC to broadcast in the HD Radio (hybrid) format.[1][2]

History

The station started as WWIL-FM in 1959. Until 1972, and after a call letter change to WSRF-FM in 1968, the station carried a beautiful music format. In 1972, the station flipped to an album oriented rock (AOR) format, branded as WSHE. Following its purchase by Paxson Communications in April 1996, WSHE dismissed all airstaff and promoted a change at 1:03 PM on May 2. At that time, after playing "Changes" by David Bowie, the AOR format ended after 24 years in favor of a Modern AC format, first as "The New 103.5", then as "Planet Radio" with new callsign WPLL.[3][4] Another format change by the station's next and current owner, iHeartMedia (then called Clear Channel Communications), this time to "Jammin' Oldies" format, resulted in another call letter/branding change to WMGE, "Mega 103.5", at midnight on June 30, 1999.[5][6]

The station flipped to WMIB on December 31, 2002. For four years, WMIB was an Urban Contemporary-formatted station, with a stronger emphasis on hip hop. It was home to The Doug Banks Morning Show from its launch until late 2005, when it was replaced by The Star And Buc Wild Morning Show, which was cancelled in spring 2006.

On October 5, 2006, WMIB modified its urban format to serve an adult audience, and added the nationally syndicated Steve Harvey Morning Show. On air personality Prince Markie Dee, from the group The Fat Boys, hosted the afternoon drive show. After two years as Urban AC, WMIB returned to Urban Contemporary.

On May 13, 2010, airstaffers at WMIB began posting on their Twitter pages that a format change was coming. Sources were reporting that WMIB would either flip to Talk or Spanish the following day.[7] On May 14, at Noon, after playing "Get Me Home" by Foxy Brown, the station flipped to Spanish Adult Contemporary as "103.5 SuperX". The first song as SuperX was "Where Do You Go" by No Mercy.[8][9]

On May 23, 2012, WMIB fired its on-air staff. The next day, at 5 AM, after playing Marc Anthony's "Me Haces Falta", WMIB flipped to adult hits as "SHE 103-5".[10] The first song on "She" was She's a Beauty by The Tubes. On May 31, WMIB changed their call letters to WSHE-FM. During its time as "SHE", the station leaned towards modern rock. On April 15, 2013, the station re-branded as "Variety 103-5".

On October 11, 2013 at 11AM, after playing "Waterfalls" by TLC, the station briefly stunted with Dance music as "Evolution 103.5", a format carried by its sister station W228BY, before flipping back at Noon to Urban and bringing back the "103.5 The Beat" moniker with a hip-hop intensive playlist.[11] The first song after the relaunch was Waka Flocka Flame's freestyle version of "U.O.E.N.O." by Rocko. On October 24, 2013, WSHE changed their call letters back to WMIB. As of November 2013, it became the affiliate of The Breakfast Club, based from sister station WWPR-FM in New York.

References

  1. ↑ http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=67193
  2. ↑ http://hdradio.com/station_guides/widget.php?id=12 HD Radio Guide for Miami-Ft. Lauderdale
  3. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-05-10.pdf
  4. ↑ http://formatchange.com/wshe-becomes-103-5-planet-radio/
  5. ↑ http://articles.sun-sentinel.com/1999-07-01/news/9907010205_1_wshe-clear-channel-communications-rhythmic-oldies
  6. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1999/RR-1999-07-09.pdf
  7. ↑ "Is The Format Wheel About To Spin At WMIB?" from All Access (May 13, 2010)
  8. ↑ "WMIB Flips To Spanish Hot AC As Super X 103.5" from All Access (May 14, 2010)
  9. ↑ Hall, Dana (May 14, 2010). "Spanish AC "Super X" replaces Urban "Beat" on WMIB Miami". Radio-Info.com.
  10. ↑ http://radioinsight.com/blog/headlines/58330/shes-back-in-miami/#.T75WeY4Zy70
  11. ↑ http://radioinsight.com/blog/headlines/85371/format-change-imminent-in-miami/

Coordinates: 25°58′05″N 80°12′32″W / 25.968°N 80.209°W / 25.968; -80.209

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