WYSS

WYSS

City	Sault Ste. Marie, Michigan
Broadcast area	Sault Ste. Marie (MI-ON)
Branding	"99.5 Yes FM"
Slogan	"Sault Sainte Marie's New Hit Music Station!" "All the Hits for Sault Sainte Marie!"
Frequency	99.5 MHz FM
Format	Top 40 (CHR)
Language(s)	English
ERP	100,000 watts
HAAT	77 meters
Class	C1
Facility ID	977
Callsign meaning	From the "YES-FM" branding
Former callsigns	WSMM (1972-3/1981) WLXX (3/1981-3/1986)
Affiliations	The Kidd Kraddick Morning Show American Top 40 Rick Dees Weekly Top 40 Lake Superior State Lakers
Owner	Sovereign Communications
Sister stations	AM: WKNW, WNBY, WSOO FM: WMKD, WNBY, WSUE
Website	YesFM.net

WYSS is a radio station broadcasting at 99.5 FM in Sault Ste. Marie, Michigan. Branded as "99.5 Yes FM," the station has had a Top 40 (CHR) format since 1986. The station's slogans are "Sault Sainte Marie's Hit Music Station" and "All the Hits for Sault Sainte Marie." WYSS is currently by owned Sovereign Communications, who acquired it and fellow Sault stations WKNW and WMKD from Northern Star Broadcasting in 2010.^[1]

Programming on Yes FM includes The Kidd Kraddick Morning Show, American Top 40 with Ryan Seacrest, Rick Dees' Weekly Top 40, Party Playhouse with Jackson Blue and Open House Party. WYSS also carries Lake Superior State University Lakers hockey broadcasts, becoming the Lakers' official on-air home in 2009. The station's music rotation is a mix of top 40 hits from the 1990s through today, and is highly gold/recurrent oriented.

History

The station took to the air in July 1972 with 3,000 watts at 92.7 FM as WSMM, owned by Lock City Broadcasting, becoming the first FM radio station in the Sault Ste. Marie, Michigan market, and the second radio station total based in the city. The station initially programmed a format of MOR and country music. Lock City sold WSMM to Chippewa Broadcasting in 1974, and a few years later the station moved from 92.7 to 99.5 with a dramatic power increase to 26,500 watts. During the late 1970s, the station featured a soft rock format. As WLXX (1981-1986), the station continued with its AC format and eventually added nighttime Top-40 programming, competing with CKCY.

"Yes FM" was born on February 1, 1985 when Delbyco Broadcasting (Del Reynolds and Byron Bordt) purchased WLXX, changed the call letters to WYSS, and initiated a full-time Top-40/contemporary hit radio format in Sault Ste. Marie. In May 1986, Tim Martz Martz Communications Group (d/b/a Algoma Broadcasting) continued the success of "Yes FM", and also brought the talk radio format to the Twin Saults in 1990 with the sign-on of an AM sister station, WKNW, in 1990. Martz sold both WYSS & WKNW to Chicago-based Marathon Media in 1998, which it held for a short while before selling them to Northern Star Broadcasting in 2001. Under Northern Star's ownership, WYSS migrated to a Hot AC format for a time in the 2000s, but has since returned to its previous CHR presentation.

After the February 9, 2010 sale to Sovereign Commnications, some positions at the stations were eliminated as part of Sovereign's consolidation of its new and old Sault radio operations (see Infobox); morning host/program director Tim Ellis and John "Johnny G" Gilbert (an original 1985 "Yes FM" staffer) were among those retained by Sovereign and remaining on Yes FM,^[2]^[3] though both have since departed the station. Additionally, WYSS replaced their popular "Soo Morning Crew" morning drive program with the syndicated Kidd Kraddick Morning Show in March 2010, with many alumni of that program moving on to Paradise classic hits station WUPN in 2012. WYSS' only currently advertised live local DJ is Scott Cook, who is also a popular program host at sister rock station WSUE.

References

↑ "Sovereign Communications acquires more radio stations", from Soo Evening News, 2/9/2010
↑ "Radio jobs lost in transition", from Soo Evening News, 2/10/2010
↑ "Major shake-up in Sault radio", from sootoday.com, 2/10/2010

External links

Yes FM official website

Query the FCC's FM station database for WYSS

Radio-Locator information on WYSS

Query Nielsen Audio's FM station database for WYSS

Radio stations in the Sault Ste. Marie–Newberry, Michigan area (U.S.-licensed stations only)

By FM frequency	88.7 89.9/99.7/103.3 90.1 91.5 93.9 95.1 96.7 97.9 98.3 99.5 100.7 101.3 102.3 105.5

By AM frequency	940 1230 1400 1450

By callsign	W204AQ W264CF WCMZ WHWG/W259AD/W277AG WIDG WIHC WJOH WKNW WLSO WMJT WMKD WNBY-AM WNBY-FM WSOO WSUE WTHN WUPN WYSS

Nearby radio markets Alpena Marquette Sault Ste. Marie, Ontario Traverse City–Petoskey See also List of radio stations in Michigan

CHR / Top 40 radio stations in the state of Michigan

By frequency	92.9 94.9 95.3 95.5 96.9 97.1 97.5 98.7 99.5 99.9 100.7 102.5 102.7 103.3 104.5 105.3 105.3 105.5 105.9

By call sign	WBTI WCFX WDZH WGLQ WHTS WKHM-FM WIOG WJIM-FM WJZQ WKFR-FM WKHQ-FM WKQI WMOM WOBE WQLQ WSNX-FM WUPZ WWCK-FM WYSS

By city	Battle Creek/Kalamazoo Bay City/Saginaw/Midland Benton Harbor Brooklyn/Jackson Cadillac/Traverse City Charlevoix/Traverse City Chocolay Township/Marquette Clare/Mt. Pleasant Coopersville/Grand Rapids Crystal Falls/Iron Mountain Detroit (WKQI) Detroit (WDZH) Escanaba/Marquette Flint Lansing Lexington/Port Huron Muskegon/Grand Rapids Pentwater/Ludington Sault Ste. Marie

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Michigan See also Contemporary Hit Radio Rhythmic KISS-FM MOVin Radio Disney

Coordinates: 46°23′49″N 84°23′53″W / 46.397°N 84.398°W / 46.397; -84.398

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