What's Your Flava?

"What's Your Flava?"
Single by Craig David
from the album Slicker Than Your Average
B-side "Four Times a Lady"
Released 28 October 2002 (2002-10-28)
Format CD single
Genre R&B
Length 3:36
Label
Writer(s)
Producer(s) Marshall & Trell
Craig David singles chronology
"Rendezvous"
(2001)		 "What's Your Flava?"
(2002)		 "Hidden Agenda"
(2003)

"What's Your Flava?" is a song recorded by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants.

In 2003, the song was used in a commercial for Mattel's highly unsuccessful Flavas dolls.[1] In 2007, an edited and condensed version of the song was used for Popeye's Chicken commercials.[2] There is a remix, featuring American rapper Twista.[3]

Formats and track listings

Australia CD single[4]

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 5:30
  3. "What's Your Flava?" (instrumental) – 4:40

United Kingdom CD single[3]

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 4:30
  3. "What's Your Flava?" (instrumental) – 4:41

United States vinyl EP[5]

Music video

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X.[6] It is a parody of the 1971 film Willy Wonka & the Chocolate Factory. The video sees David offering a chance for four girls (one from New York City, one from Paris, one from London and one from Toronto) to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

Chart performance

The single charted at number eight in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at number nine in Canada, ten in Australia, twenty two in the Republic of Ireland and number 24 on the Radio & Records chart in the United States.

Charts and certifications

Charts

Chart (2002–03) Peak
position
Australia (ARIA)[7] 10
Belgium (Ultratop 50 Flanders)[8] 14
Belgium (Ultratop 50 Wallonia)[9] 22
Canada (Nielsen SoundScan)[10] 9
Denmark (Tracklisten)[11] 11
Netherlands (Dutch Top 40)[12] 24
France (SNEP)[13] 20
Italy (FIMI)[14] 12
Ireland (IRMA)[15] 22
New Zealand (Recorded Music NZ)[16] 16
Norway (VG-lista)[17] 17
Scotland (Official Charts Company)[18] 14
Sweden (Sverigetopplistan)[19] 31
Switzerland (Schweizer Hitparade)[20] 13
UK Singles (Official Charts Company)[21] 8
US Bubbling Under Hot 100 Singles (Billboard)[22] 4

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[23] Platinum 70,000^

*sales figures based on certification alone
^shipments figures based on certification alone

References

  1. ↑ Schwartz, Marty (1 February 2012). "Day 32: Lecture Series – "What's Your Flava?" Literary Analysis". 1000 Words, 1000 Days. Retrieved 13 December 2013.
  2. ↑ https://www.connection.ebscohost.com/c/articles/23834877/popeyes-hatches-plan-coop-up-kfc-mcdonalds
  3. 1 2 "Craig David – What's Your Flava? (CD)". Discogs. Retrieved 13 December 2013.
  4. ↑ "Craig David – What's Your Flava? (CD)". Discogs. Retrieved 13 December 2013.
  5. ↑ "Craig David – What's Your Flava? (vinyl)". Discogs. Retrieved 5 April 2016.
  6. ↑ Moss, Corey (2 October 2002). "Craig David Plays Willy Wonka In 'Flava' Video". MTV. Retrieved 6 December 2013.
  7. ↑ "Australian-charts.com – Craig David – What's Your Flava?". ARIA Top 50 Singles.
  8. ↑ "Ultratop.be – Craig David – What's Your Flava?" (in Dutch). Ultratop 50.
  9. ↑ "Ultratop.be – Craig David – What's Your Flava?" (in French). Ultratop 50.
  10. ↑ Craig David | Awards Allmusic.com
  11. ↑ "Danishcharts.com – Craig David – What's Your Flava?". Tracklisten.
  12. ↑ "Nederlandse Top 40 – Craig David search results" (in Dutch) Dutch Top 40.
  13. ↑ "Lescharts.com – Craig David – What's Your Flava?" (in French). Les classement single.
  14. ↑ "Italiancharts.com – Craig David – What's Your Flava?". Top Digital Download.
  15. ↑ "Chart Track: Week 44, 2002". Irish Singles Chart.
  16. ↑ "Charts.org.nz – Craig David – What's Your Flava?". Top 40 Singles.
  17. ↑ "Norwegiancharts.com – Craig David – What's Your Flava?". VG-lista.
  18. ↑ "Archive Chart: 2002-11-09". Scottish Singles Top 40.
  19. ↑ "Swedishcharts.com – Craig David – What's Your Flava?". Singles Top 100.
  20. ↑ "Swisscharts.com – Craig David – What's Your Flava?". Swiss Singles Chart.
  21. ↑ "Archive Chart: 2002-11-09" UK Singles Chart.
  22. ↑ "Craig David – Chart history" Billboard Bubbling Under Hot 100 for Craig David.
  23. ↑ "ARIA Charts – Accreditations – 2002 Singles". Australian Recording Industry Association.
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