Xavier Di Petta

Xavier Di Petta
Born Shepparton, Victoria, Australia
Residence Los Angeles, California, United States
Alma mater University of Southern California
Occupation CEO of Well&Well

Xavier Di Petta is an Australian computer programmer, Internet entrepreneur, and a creator of @HistoryInPics and @EarthPix on Instagram, Facebook, and Twitter.[1] Di Petta has been featured in The Times' 'Top 25 Under 20' and 'The 15 Smartest Teens On The Planet'.[2][3]

Early life

Di Petta was born and raised in Shepparton, Victoria, a small Australian town two hours north of Melbourne. At six, he represented Australia in the Nintendo World Championships.[4] Di Petta attended the University of Southern California, where he was a member of Society53.[5]

Career

In 2009, Di Petta "found email addresses for YouTube staffers in a lawsuit document and contacted them directly about a new program that allowed him to make money from his videos."[6]

In 2012, Di Petta created Fitspiration, designed to help users keep motivated about fitness.[7] The application was the number-one fitness application in the United States, Australia and New Zealand, among others.[7] Di Petta's firm, Swift Fox Labs, works with brands such as NBC, GE and Nike.[4] In July 2013, Di Petta created @EarthPix and @HistoryInPics on Twitter with Kyle Cameron.[8]

As of September 2016, the accounts have 1.91M and 3.48M followers, respectively.[9][10] Di Petta has amassed followings that exceed 25M across various social networks. @EarthPix on Instagram has over 8M followers and is ranked the 168th Most Followed Instagram account.[11]

At 17, Di Petta co-founded Social Trends Media; focusing on business development and partnerships. Social Trends Media earned $800,000 in sales in December 2013.[12]

In May 2014, Di Petta was featured in a Special Interest Paper by the City of London on 'Cultural Innovation and Entrepreneurship in London'[13]

In October 2014, Di Petta joined the Advisory Board of the National Women's History Museum (NWHM), along with Gloria Steinem and Jenna Bush.[14]

Di Petta has curated for Condé Nast, including GQ and LOVE.[15] In December 2014, All Day Media (formerly Social Trends Media) raised $2,000,000 from investors including Upfront Ventures, 500 Startups and Daher Capital.[16]

Di Petta was a speaker at TEDxTeen NYC in May 2015.[17] Di Petta worked with WWF and W+K to launch their #EndangeredEmoji Campaign.[18]

Di Petta is currently the CEO of PR and Digital Marketing firm, Well&Well.[5]

References

  1. ↑ Alexis C. Madrigal (23 January 2014). "The 2 Teenagers Who Run the Wildly Popular Twitter Feed @HistoryInPics". The Atlantic. Retrieved 2015-10-26.
  2. ↑ "Top 25 under 20". The Times. UK. Retrieved 2015-10-26.
  3. ↑ "PressReader.com - Connecting People Through News". www.pressreader.com. Retrieved 2016-05-27.
  4. 1 2 Max Mason. "Just an everyday $50K-a-month teen". The Sydney Morning Herald. Australia. Retrieved 2015-10-26.
  5. 1 2 "Xavier Di Petta | LinkedIn". www.linkedin.com. Retrieved 2016-05-28.
  6. ↑ Mims, Christopher (2016-04-11). "For Generation Z, Email Has Become a Rite of Passage". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-05-28.
  7. 1 2 "Just an everyday $50K-a-month teen". The Sydney Morning Herald. Retrieved 2016-05-27.
  8. ↑ Jacobs, Emma (2015-01-22). "Haunted by historical images in digital form". Financial Times. ISSN 0307-1766. Retrieved 2016-05-28.
  9. ↑ "Earth Pics". Twitter. Retrieved 2015-10-26.
  10. ↑ "History In Pictures". Twitter. Retrieved 2015-10-26.
  11. ↑ "earthpix Instagram Stats Summary Profile (Social Blade Instagram Statistics)". socialblade.com. Retrieved 2016-05-27.
  12. ↑ J.J. Colao (27 February 2014). "The $1M-A-Month Business Behind Your Favorite Twitter Accounts". Forbes.com. Retrieved 2015-10-26.
  13. ↑ "Cultural innovation and entrepreneurship in London". Cultural innovation and entrepreneurship in London. City of London. 2014-05-21. Retrieved 2016-05-27.
  14. ↑ "National Advisory Council". National Women's History Museum. Retrieved 26 October 2015.
  15. ↑ "Xavier Di Petta". GQ. 2014-01-04. Retrieved 2015-10-26.
  16. ↑ "All Day Raises $2 Million To Be A Media Portal For The Twitter Generation". TechCrunch. 2014-12-19. Retrieved 2015-10-26.
  17. ↑ "Xavier Di Petta". TEDxTeen.com. 2014-10-11. Retrieved 2015-10-26.
  18. ↑ "WWF and W+K's #EndangeredEmoji Turns Tweets to Donations — Wieden + Kennedy". Wklondon.com. 2015-05-12. Retrieved 2015-10-26.
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