ATTRAQT

ATTRAQT Group plc
Public
Traded as LSE: ATQT
Industry Software as a Service
Founded 2003
Headquarters London UK, Chicago USA
Area served
 Worldwide
Key people
 André Brown (CEO)
Products Cloud based online visual merchandising platform for multi channel retailers
Number of employees
 50 (2016)
Website www.attraqt.com/

ATTRAQT Group plc is a U.K. based organisation that provides search and merchandising services to online businesses through a cloud-based Software As A Service (SaaS). It was founded in 2003 to facilitate sales growth for online retailers by focusing on conversion rates and the use of traditional creative merchandising techniques in the online environment. The company's SaaS platform, Freestyle Merchandising, gives retailers control over how products are merchandised on their e-commerce sites.

In 2014, ATTRAQT became available for trading on the AIM Market of the London Stock Exchange, with an initial market capitalisation on Admission of approximately £10.3m,[1] based on a price of 50 pence per Ordinary Share on Admission. In December 2015 the company raised a further £3m (net) to further its expansion plans.

Freestyle Merchandising is platform agnostic and works with most ecommerce platforms including Episerver, Hybris, Magento and Venda. ATTRAQT partners with a number of key partners in the eCommerce space including Bronto, dotmailer and Monetate.

ATTRAQT has offices in London and Chicago.

History

The company was founded in 2003 as Locayta Limited and rebranded in early 2014 as ATTRAQT to recognise the changing business needs and customer requirements.[2]

On 19 August 2014, under advisement by N+1 Singer,[3] the company went public on London's junior stock market with a goal of raising £1.3m on AIM with a valuation of £10.4m in order to fund expansion throughout Europe and America.[4][5] Shares rose to a 7% premium[6][7] on opening day of trading. In December 2014, the company launched a new product called ATTRAQTMail, which enables retailers to merchandise emails in real-time using the company’s visual merchandising platform – Freestyle Merchandising.

On 9 September 2015, the company announced its Interim financial results for the 6-months ending June 2015.[8] The highlights were revenue growth of 40% YOY for the half-year,[9] including a 43% growth in recurring revenue and an increase in gross margin to 85%. The company also announced the signing of a new contract with TUMI in the US.[10]

Services

ATTRAQT provides a visual merchandising platform called Freestyle MerchandisingTM. Freestyle Merchandising plugs-in to any eCommerce site and takes over the delivery of site search, category pages and product recommendation zones to enable retailers to merchandise more effectively through their own eCommerce sites. The organisation provides services to Boohoo and Superdry, as well as other large eCommerce merchants, such as BBC Shop, Cotton Traders, Ellis Brigham, Emma Bridgewater, Fat Face, Jojo Maman Bebé, Joseph, Kate Spade, Laura Ashley, LK Bennett, Lulu Guinness, Matches Fashion, Moss Bros, OKA Direct, Paperchase, Screwfix, Tesco Clothing F&F, TK Maxx, TUMI, VF Corp (Timberland, The North Face & Vans,) White Stuff, Wilko and many more.

CEO

André Brown is the CEO and co-founder of the company, and has a history of bringing new technologies to market,[11] including taking a key role in the introduction of Adobe Acrobat to the UK as well as providing insight into the current and future status of the e-commerce markets for Susan Aldrich.[12][13]

Interviews

13 September 2016 ATTRAQT Group - Interim Results

9 March 2016 ATTRAQT's Full year results

27 November 2015 ATTRAQT and YUDU Technology partnership signs first client

13 November 2015 Attraqt boss eyes UK and US growth after fundraise

12 November 2015 Proposed placing of new and existing Ordinary Shares

9 September 2015 ATTRAQT CEO Brown: TUMI contract win to open doors in US

5 August 2015 ATTRAQT boss confident digital catalogue tech will entice e-tailers

18 June 2015 ATTRAQT targeting top e-tailers with online shopping tech

1 October 2014 ATTRAQT CEO says US expansion is 'big opportunity'

External links

References

  1. ↑ "Online Merchandiser ATTRAQT To Float On AIM". lse.co.uk. 14 August 2014. Retrieved 8 November 2014.
  2. ↑ "Locayta® Re-brands as ATTRAQT®". uk.reuters.com/. 9 April 2014. Retrieved 8 November 2014.
  3. ↑ "ATTRAQT Group Plc – Fundraise of £1.25 million and Admission to AIM". www.n1singer.com/. Retrieved 30 September 2014.
  4. ↑ "Dotcom veteran returns with shopping software listing". www.thesundaytimes.co.uk/. Retrieved 30 September 2014.
  5. ↑ "Online shopping company Attraqt close to Aim float". www.express.co.uk/. Retrieved 30 September 2014.
  6. ↑ "Dan Wagner-founded ATTRAQT raises £1.25m in AIM IPO". startups.co.uk/. 20 August 2014. Retrieved 8 November 2014.
  7. ↑ "ATTRAQT joins AIM". econsultancy.com. 29 August 2014. Retrieved 30 September 2014.
  8. ↑ "London Stock Exchange, ATTRAQT PLC". Retrieved 14 September 2015.
  9. ↑ "Interim Results September 2015, ATTRAQT PLC". Retrieved 14 September 2015.
  10. ↑ "New contract win, TUMI". Retrieved 8 September 2015.
  11. ↑ "CrunchBase profile of Andre Brown, CEO of Locayta". Retrieved 8 November 2014.
  12. ↑ "Interview with Andre Brown, CEO of Locayta: Predictions for 2013". Susan Aldrich. 20 December 2012. Retrieved 8 November 2014.
  13. ↑ "Making customer recommendations work for your business". eCommercefutures. Retrieved 8 November 2014.
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