CRM Idol

CRM Idol
Awarded for CRM Idol is an annual competition that provides CRM industry related small businesses an opportunity for exposure.
Sponsored by CRM Magazine, Marketo
Presented by Paul Greenberg
Reward(s) Mentoring, Venture Capital Exposure
First awarded April 25, 2011[1]
Currently held by UserVoice
Official website Official website

CRM Idol is an international award presented annually by Paul Greenberg[2] and a panel of eleven other judges. It is sponsored by several media partners including Information Today, Inc.'s CRM Magazine.[3]

History

CRM Idol was founded by Paul Greenberg,[4] Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence,[5] the Executive Vice President of the CRM Association, and author of a best-selling business strategy book CRM at the Speed of Light (2004, McGraw-Hill Osborne Media).[6] CRM Idol was founded by Greenberg as a way of giving small CRM-related companies improved exposure.[7][8]

Competition

The competition is in four phases:[9]

Submission: A submission phase selects a limited number of official contestants from contestant submissions.

Briefing: A Briefing phase requires official contestants to demo their product and highlight their company's strengths before the CRM Idol judges. Contestants have thirty minutes to conduct their briefing, followed by a fifteen-minute round of questions by the judges.

Semi-Finalists: Based on the briefings the judges narrow the field to twenty semi-finalists. Semi-finalists undergo another round of interviews by the judges.

Finalists: Ten finalists are selected based on semi-finalist interviews. Finalists are then required to make a five-minute video pitching their product and company. Contestants are encouraged to be creative. After the videos are submitted, three regional finalists are selected based on popular voting on the videos and votes by an extended judging panel.

2013 Finalists

On October 29, 2013 CRM Idol announced the following five companies were finalists.[10]

BlueCamroo

Cirrus Insight

MindTouch

Next Principles

UserVoice

2014 Finalists

On 3 November 2014 the following were selected as Finalist.[11]

Helpshift

Really Simple Systems

SalesLoft

WalkMe

Prizes

In 2011 and 2012, CRM Idol awarded regional prizes (one winner was chosen from "the Americas" and one winner was chosen from Europe/Asia/Australia). For the 2013 and 2014 competitions, there was just one global winner. In 2014 the competition was restricted to 25 global contestants.

CRM Idol offers winners a basket of prizes provided by the sponsors and organizers. Notable prizes have included the right to make a pitch before Bain Capital Ventures, mentoring by Accenture executives, and an invitation to partake in a three-day program at University of Toronto Rotman School of Management CRM Centre of Excellence.[12]

2011 Winners

The 2011 competition awarded prizes to two winners, the Americas and a block comprising Europe, Middle East, Africa, Asia and the Oceania region.[13] Get Satisfaction won for the Americas and BPMonline won for Europe/Asia/Australia.[14]

2012 Winners

The 2012 Crowdtap won for the Americas and Artesian Solutions won for Europe/Asia/Australia.

2013 Winner

The winner of CRM Idol 2013 was UserVoice.[15]

2014 Winner

The winner of CRM Idol 2014 was Helpshift[16] and John Paterson, CEO Really Simple Systems was awarded CRM Citizen of the Year.[17]

References

  1. ↑ Krigsman, Michael (2011-04-25). "CRM Idol 2011 launches today!". ZDNet. Retrieved 2012-09-08.
  2. ↑ "The 2012 CRM Influential Leaders". CRM Magazine. August 2012.
  3. ↑ Krigsman, Michael (25 April 2011). "CRM Idol 2011 launches today!". CBS Corporation. Retrieved 8 August 2012.
  4. ↑ "CRM Idol 2011 launches today!". Business Insider. 25 April 2011. Retrieved 25 April 2011.
  5. ↑ ZDNet Meet the Team page
  6. ↑ CRM at the Speed of Light, 3e. "CRM at the Speed of Light, 3e (0783254043114): Paul Greenberg: Books". Amazon.com. Retrieved 2012-09-08.
  7. ↑ Greenberg, Paul: "Lessons from CRM Idol 2011", CRM Magazine
  8. ↑ Pombriant, Denis (December 2011). "CRM Idol, Reviewing the Review". CRM Magazine: 40.
  9. ↑ "Rules of the Game"
  10. ↑ http://www.zdnet.com/crm-idol-2013-the-five-finalists-are-here-7000022526/
  11. ↑ The CRM Idol 2014 FINALISTS are now in the house
  12. ↑ "Prizes"
  13. ↑ Greenberg, Paul (2 April 2012). "Announcing CRM Idol 2012, Watchlist 2013 and More". CBS Corporation. Retrieved 9 August 2012.
  14. ↑ And the Winnersof CRM Idol 2011 Are…
  15. ↑ And the Winner of CRM Idol 2013 is....
  16. ↑ And The Winner of CRM Idol 2014 is....
  17. ↑ The CRM Idol 2014 Citizen of the Year Goes To John Paterson, CEO Really Simple Systems
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