Janie Schaffer

Janie Schaffer
Born Janie Godber
25 December 1961 (1961-12-25) (age 54)
Residence London, England
Nationality British
Occupation Owner of Fiorucci
Children Amber, Daisy, Madison

Janie Schaffer (born 25 December 1961) is a British businesswoman, founder of Knickerbox, bought the iconic Italian brand Fiorucci in 2015.

Early life

Born Janie Godber, she attended the London School of Fashion.[1][2]

Business career

Working in her early years as a designer, Janie Schaffer joined Marks & Spencer in 1983 as a trainee buyer.[1][2]

Knickerbox

In October 1986 Janie Schaffer and her future spouse Stephen Schaffer launched lingerie chain Knickerbox with a £75,000 investment loan, opening their first store on Regent Street, London.[3] Within two years the company was making annual profits of over £6 million,[1] and by 1992 the business had expanded to 70 stores.[4] In 1995, with Knickerbox consisting of 140 stores across Britain, Europe and the Far East, the duo decided to sell the company.[2][3] After taking time out to be with her triplet daughters, Janie Schaffer consulted for The Oasis Group, developing and launching the Odille lingerie line.[5]

2008 - 2015

In January 2008 Janie Schaffer accepted a role as Chief Creative Officer with US retailer Victoria's Secret, a subsidiary of Fortune 500 firm Limited brands Inc with 1,025 stores worldwide.[6] Janie Schaffer returned to London to take up a full-time position as Director of lingerie and beauty for Marks & Spencer.[2][7][8]

Fiorucci

In 2015 Janie bought the iconic Italian brand Fiorucci. Fiorucci is one of the last remaining heritage brands with global recognition and a history of retailing in Europe, the US and the Far East. The Sunday Times "Janie Schaffer has bought Fiorucci"

References

  1. 1 2 3 Graham, Caroline (November 12, 2012). "The VERY racy past of the lacy Knicker Queen flying in to save M&S: A romance with Princess Diana's biographer, a messy divorce and IVF triplets... the secrets of Janie Schaffer". dailymail.co.uk. Retrieved March 23, 2013.
  2. 1 2 3 4 Butler, Sarah (November 9, 2012). "Marks & Spencer turns to US-based lingerie expert to revive its fortunes". guardian.co.uk. Retrieved March 23, 2013.
  3. 1 2 Creevy, Jennifer (November 6, 2012). "Janie Schaffer: Who is Marks & Spencer's "Knicker Queen"?". retail-week.com. Retrieved March 23, 2013.
  4. ↑ Milner, Richard (2 September 1990). The Mail on Sunday. Missing or empty |title= (help)
  5. ↑ Robson, Julia (March 15, 2004). "Under cover in the high street". telegraph.co.uk. Retrieved March 23, 2013.
  6. ↑ Kilcooley-O'Halloran, Scarlett (November 6, 2012). "Marks & Spencer Hires Victoria's Secret Chief Creative Officer". vogue.co.uk. Retrieved March 23, 2013.
  7. ↑ Ruddick, Graham (November 5, 2012). "Marks & Spencer turns to Victoria's Secret to boost sales". telegraph.co.uk.
  8. ↑ Chapman, Matthew (November 5, 2012). "M&S shakes up womenswear team". marketingmagazine.co.uk. Retrieved March 23, 2013.
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