Jeetendr Sehdev

Jeetendr Sehdev

Sehdev in Los Angeles in March 2015
Born (1978-04-19) April 19, 1978[1]
Bristol, England
Residence Los Angeles, California, USA
Education
Occupation Celebrity Branding Authority
Adjunct Professor of Marketing
Marketing Executive
Years active 1998 - present
Website Jeetendr.com

Jeetendr Sehdev is a British-American professor, media personality and lifestyle branding expert. He is best known for his commentary on celebrities that have included Justin Bieber, Bill Cosby, Jennifer Lopez, and Jay-Z. Sehdev is currently an adjunct professor at USC Annenberg School for Communication and Journalism[2] and has spoken on celebrity branding in media outlets such as The New York Times,[3] USA Today,[4] The Today Show,[5] and Access Hollywood.[6] In 2013, Forbes named him one of the real Mad Men of L.A.[7]

Early life and education

Sehdev was born in England and attended an all-boys independent school. He attributes daydreaming to survive Saturday school as the reason behind his creativity.[8] Sehdev attended Bristol University where he earned a BSc in Pharmacology. He went on to attend Oxford University, obtaining a Master's degree in Modern History. After graduating from Oxford, Sehdev worked in both investment banking and management consulting prior to attending Harvard University where he earned his MBA in 2004.[9]

Career

After graduating from Harvard, Sehdev began working for the largest advertising agency in the world, Ogilvy & Mather, as a brand strategist.[10] One of his first major interviews was with NBC News where he discussed the two faces of the Albert Einstein brand and its polarizing effect on young scholars.[11] During his time with Ogilvy & Mather, he also appeared in PRWeek who interviewed him on youth culture for a feature in its publication in 2004.[12] Sehdev provided commentary on various college student markets, emphasizing the difference in marketing to incoming students and outgoing students.[12] Sehdev also worked for TBWA\Chiat\Day and Belkin during his career.[13]

Sehdev at The London West Hollywood, Los Angeles.

Sehdev is a professor at USC where he teaches marketing.[14] His time at the university includes leading studies related to celebrity influence and popular culture. His research has included measuring the popularity of the NFL among millennials,[15] as well as comparing the influence of celebrities in Hollywood to the influence of YouTube personalities.[16] Of that study, he stated that YouTube personalities have a more 'authentic' feel leading to their greater influence among teenagers.[16][17]

Some of his commentary has been controversial including his thoughts on the trustworthiness (or lack thereof) of Jay-Z as a brand among hip-hop fans,[18] as well as the demise of Bill Cosby's brand after the sexual assault allegations against him.[19] Sehdev has also published a study on the improvement of audience reactions to actors and actresses after winning at the Academy Awards,[20] in comparison to winning at the Cannes Film Festival,[21] the effects of Academy Awards on film company revenues,[22] the effect of celebrities in the United Nations Goodwill Ambassador program,[4] and the lack of importance of the Emmy awards to television viewers.[23] In 2014 he released a study analyzing the fashion influence of Duchess Kate Middleton and Michelle Obama.[24] Sehdev has provided additional commentary regarding Justin Bieber,[25] Jennifer Lopez,[26] Lauren Pope,[27] and Bruno Mars.[28]

Writing and commentary

Sehdev is a contributor to publications including magazines like Forbes,[29] Adweek,[28] and Fast Company[30] as well as newspapers like The Guardian.[31] He has also been quoted on current event subjects regarding celebrity culture. His television appearances have included those on The Today Show,[5] Access Hollywood,[6] The Insider, CNN,[32] CBS,[33] Bloomberg News,[20] Al Jazeera,[34] and Fox.[35]

References

  1. ↑ "Jeetendr Sehdev". IMDb. Retrieved 8 July 2015.
  2. ↑ Aiello, McKenna (4 February 2015). "Five Minutes with...Jeetendr Sehdev". USC Anneenberg. Retrieved 17 June 2015.
  3. ↑ Ember, Sydney (18 March 2015). "Starbucks Initiative on Race Relations Draws Attacks Online". The New York Times. Retrieved 15 June 2015.
  4. 1 2 Puente, Maria; Oldenburg, Ann; McDermott, Maeve (12 April 2015). "Stars inspire but do they move us to action?". USA Today. Retrieved 27 June 2015.
  5. 1 2 Murray, Elizabeth (29 January 2015). "Justin Bieber releases apology video: I'm not who I was pretending to be". The Today Show. Retrieved 27 June 2015.
  6. 1 2 "Jeetendr Sehdev on the Bill Cosby Rape Allegations". Access Hollywood. Vimeo. Retrieved 17 June 2015.
  7. ↑ Rooney, Jennifer (14 August 2013). "Mad Men of L.A.: Here's What's Different About The SoCal Advertising World". Forbes Magazine. Retrieved 17 June 2015.
  8. ↑ Oetting, Jami. "Lessons from Childhood for the Ad Exec". The Agency. HubSpot. Retrieved 15 June 2015.
  9. ↑ "Recent Alumni Perspective: Model Behavior". Harbus. 12 October 2004. Retrieved 15 June 2015.
  10. ↑ "Market Focus: Integrated teams - A united approach". PR Week (US). HighBeam Research. Retrieved 15 June 2015.
  11. ↑ Johnson, M. Alex (19 April 2005). "Nutty professor or one cool dude?". NBC News. Retrieved 30 June 2015.
  12. 1 2 O'Brien, Keith (23 September 2004). "PRWeek.com exclusive: Marketing to the departing college crowd". PRWeek. Retrieved 15 June 2015.
  13. ↑ Lefton, Terry (15 September 2014). "Poll: Millennials already distrusted NFL". Sports Business Daily. Retrieved 17 June 2015.
  14. ↑ Lutz, Ashley (6 June 2015). "How Nike shed its sweatshop image to dominate the shoe industry". The Business Insider. Retrieved 17 June 2015.
  15. ↑ Rovell, Darren (15 September 2014). "USC professor: NFL lacks trust". ESPN. Retrieved 17 June 2015.
  16. 1 2 King, Mac. "Top YouTube stars are cashing in". My Fox L.A. Retrieved 17 June 2015.
  17. ↑ Ault, Susanne (5 August 2014). "Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens". Variety. Retrieved 27 June 2015.
  18. ↑ Taube, Aaron (26 December 2013). "Jay Z's Brand Is Suffering Because People Don't Trust Him Anymore". The Business Insider. Retrieved 27 June 2015.
  19. ↑ Silvernman, Gary (21 November 2014). "Cosby rejected by a betrayed America". Financial Times. Retrieved 27 June 2015.
  20. 1 2 "Measuring the Power of an Oscar". Bloomberg Business. Retrieved 17 June 2015.
  21. ↑ "Study: In Cannes vs. Oscars, the Winner Is...". The Hollywood Reporter. 20 May 2015. Retrieved 27 June 2015.
  22. ↑ Clark, Evan. "Study: Oscar Win Lifts Brand Paydays". WWD. Retrieved 27 June 2015.
  23. ↑ Dodds, Eric (26 August 2014). "New Data Suggests That the Emmys Actually Don't Matter At All". Time Magazine. Retrieved 27 June 2015.
  24. ↑ Puente, Maria (4 November 2014). "Michelle Obama vs. Duchess Kate: Who's the real style icon?". USA Today. Retrieved 17 June 2015.
  25. ↑ Taube, Aaron (23 December 2014). "The 7 Biggest Comeback Brands of 2015". The Business Insider. Retrieved 27 June 2015.
  26. ↑ O'Leary, Noreen (23 May 2015). "How J.Lo Is Becoming A Wireless Brand". AdWeek. Retrieved 27 June 2015.
  27. ↑ London, Bianca. "Forget the Kate effect, Lauren Pope and Binky Felstead are more influential in the style stakes than the Duchess of Cambridge". Daily Mail UK. Retrieved 27 June 2015.
  28. 1 2 Sehdev, Jeetendr (20 January 2014). "Bruno Mars Isn't a Superstar Like Other Super Bowl Alumni, and That's Why He's the Perfect Choice". Adweek. Retrieved 17 June 2015.
  29. ↑ "What JLo Can Teach You About Personal Branding". Forbes. 27 August 2013. Retrieved 17 June 2015.
  30. ↑ Sehdev, Jeetendr. "What Your Brand Can Learn From Today's Biggest Celebrities". Fast Company. Retrieved 27 June 2015.
  31. ↑ Sehdev, Jeetendr (19 July 2013). "What brands can learn from Justin Bieber and his 'Beliebers'". The Guardian. Retrieved 17 June 2015.
  32. ↑ "NFL's Credibility Questioned". CNN. Retrieved 17 June 2015.
  33. ↑ "What does the Confederate flag represent in pop culture?". CBS News. Retrieved 30 June 2015.
  34. ↑ "Gender flips turn sexism on its head". Al Jazeera. 15 April 2014. Retrieved 28 June 2015.
  35. ↑ "Starbucks' college plan a branding win?". Fox Business. Retrieved 17 June 2015.

External links

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