JetPrivilege

Jet Privilege Private Limited
Subsidiary
Industry Frequent-flyer program/Loyalty program
Founded 1994
Headquarters Mumbai, India
Key people
 Manish Dureja
Owner Etihad Airways and Jet Airways
Website www.jetprivilege.com

Jet Privilege Private Limited (JPPL) is an independent Loyalty and Rewards Management Company. The company was formed in 2014, following the strategic alliance between Jet Airways and Etihad Airways, to manage, operate, market and further develop the JetPrivilege programme. where Jet Airways holds approximately 49.9% of the shares and Etihad Airways PJSC holds 50.1% of the shares.[1][2] JetPrivilege, in August 2016, pledged to donate monetary donation equivalent to five million JPMiles to two NGOs Project Nanhi Kali and Save the Children.[3][4]

History

JetPrivilege is a frequent-flyer programme introduced by Jet Airways in the year 1994, with the vision to provide to its members a highly rewarding flying experience.[5] In the year 2014, Jet Airways embarked upon a reorganization along with Etihad Airways, as a strategic partner, to establish Jet Privilege Pvt. Ltd. (JPPL) as an independent loyalty and rewards management company with a mandate to own and manage the operations of the loyalty programme, JetPrivilege.[6] Post the alliance between Jet Airways and Etihad Airways, Jet Privilege Private Limited became a part of the Etihad Loyalty Group Company. It launched its new website in September 2015.[7]

Programme

JPMiles is the programme currency of JetPrivilege. A JetPrivilege member earns JPMiles whenever they fly with Jet Airways, Etihad Airways or any of the 25+ airline partners. JetPrivilege members can also earn JPMiles by transacting with any of the 150+ programme partners across categories like banking, hotels, retail, and dining.[8] Accumulated JPMiles can then be redeemed by the members for Award Flights to 1000+ destinations of their choice. In June 2016, JetPrivilege launched Rewardstore.[9] Through Rewardstore JetPrivilege members can use their JPMiles for 500+ reward options other than award flights. The redemption options available on the Reward Store include Amazon Gift vouchers, Mobile Phones, Travel gear, Home appliances, Jewellery, Accessories to name a few.

Partnerships

In addition to Jet Airways and Etihad Airways, JetPrivilege members can earn JPMiles across our 25+ airline partners listed below.

Airline Partners

Non-Airline Partners

JetPrivilege has a collaboration with over 150 programme partners across various categories like Banking Hotels, Dining, Retail, Telecommunications, Publishing, and Lifestyle to name a few.[10]

Jet Privilege co-brand cards is the fastest way to earn JPMiles on the ground as you get to earn JPMiles on every single purchase you make! JetPrivilege members can choose from one of many co-brand cards to accelerate their JPMiles earning & enjoy exclusive cardmember benefits. These include welcome bonus JPMiles on joining, complimentary Jet Airways tickets, discount vouchers, additional baggage privileges, Tier Points and many more!

Jet Privilege has partnered with American Express, ICICI Bank, HDFC Bank and IndusInd Bank for their Co-Brand Credit Card portfolio.

Partnership with Hotels & Restaurants

JetPrivilege has partnered with hotels & travel community portals around the world.[11] Members can earn JPMiles on amount spent on hotel bookings across 9 Lac+ properties in 224 countries. JetPrivilege also has Delightful Detours, where members can enjoy special curated menus at 5-star & premium standalone restaurants, reserve a table across 1500+ restaurants and enjoy Unique Experiences in select cities.[12]

Membership Tiers

JetPrivilege offers 5 membership tiers. The tiers are: Blue, Blue Plus, JetPrivilege Silver, Gold, and Platinum. Enrolling into the programme is free. As and when the member flies with Jet Airways or any of the Etihad Airways Partner airlines, they earn Tier Points and Tier Miles, besides JPMiles, which enable the member to upgrade to higher tiers of the programme and experience benefits and privileges associated with the programme.

Dynamic Tier Review (DTR)

A tier review system, DTR is an award winning, multi-period and multi-criteria -based tier review.[13] The DTR evaluates membership tiers based on Tier Points and Tier JPMiles collected upon flying with Jet Airways and Etihad Airways Partner carriers. The membership tier movement depends upon the collected ‘Tier Points’ and 'Tier Miles'; with DTR upgrade to the higher tier is quicker and tier renewal is easier.

Sub-Programmes

MyFamily+

In October 2014, JetPrivilege introduced a programme enhancement called MyFamily+, where members can pool in JPMiles accumulated by them and their nominated family members and redeem them for Award Flights.[14]

Business Rewards +

Business Rewards+ is specifically designed to cater to the growing business and travel needs of Small and Medium Enterprises (SME) in India. Currently enrollment into Business Rewards+ is available only by subscribing to the Corporate Co-brand Credit Cards offered by JetPrivilege’s banking partners - American Express and ICICI Bank. With Business Rewards+, both the company and employee earn JPMiles based on the business travel & entertainment expenses incurred by the employee.[15][16]

Members

JetPrivilege has more than 5 million members as of July 2016.[17]

Awards & Accolades

See also

References

  1. ↑ ".""Etihad Airways has picked up 50.1% stake in Jet Airways frequent flyer programme for $ 150 million"
  2. ↑ ".""JetPrivilege launches website"
  3. ↑ ".""Jet Privilege pledges 5 million JPMiles donation to NGOs"
  4. ↑ ".""JetPrivilege launches website"
  5. ↑ """Web Flyer reveiws JetPrivilege"
  6. ↑ """tier level recognition on the JetPrivilege and Etihad Guest frequent flyer programs"
  7. ↑ """JetPrivilege unveils enhanced website"
  8. ↑ """About JetPrivilege programme partners"
  9. ↑ """JetPrivilege Reward Store Launched"
  10. ↑ "JetPrivilege Program Partners"
  11. ↑ "HolidayIQ Ties up with JetPrivilege, Jet Airway’s Frequent Flyer and Loyalty and Rewards Program as Lifestyle Partner"
  12. ↑ "Delightful Detours"
  13. ↑ "JetPrivilege wins Freddie Awards accolades 5th year in a row"
  14. ↑ "Launch of Family+"
  15. ↑ "ICICI Bank Launches cobranded credit card with JetPrivilege"
  16. ↑ "JetPrivilege now offers Business Rewards and corporate co-branded card with Amex"
  17. ↑ "Jet Airways' Jet Privilege achieves 5 million plus members milestone"
  18. ↑ "JetPrivilege wins "210" Award"
  19. ↑ "JetPrivilege wins best use of technology at 9th Loyalty Awards"
  20. ↑ "Customers choice loyalty program – 9th Loyalty Awards 2016"
  21. ↑ "JetPrivilege wins 2 awards at CNN flyertalk award"
  22. ↑ "JetPrivilege wins double honours at Freddie Awards"
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