Santika Indonesia Hotels & Resorts

Santika Indonesia Hotels & Resorts
Private
Industry Hotel, Tourism
Founded August 22, 1981
Number of locations
44
Parent Kompas Gramedia
Website www.santika.com

Santika Indonesia Hotels & Resorts is one of the largest hotel chains in Indonesia and managed under PT. Grahawita Santika, a member of Kompas Gramedia Group. PT. Grahawita Santika was established on August 22, 1981 and has over 40 hotels across Indonesia. Since 2006, PT. Grahawita Santika has changed its strategy based on market segmentation and divided its brands into The Royal Collection, Hotel Santika Premiere, Hotel Santika, and Amaris Hotel.

Santika Indonesia Hotels & Resorts’ plan is to become the largest chain hotels in Indonesia and its business expands to Southeast Asia. By the end of 2012, Santika Indonesia Hotels & Resorts will be managing at least 64 properties, which equates to 7,200+ rooms.

History

PT. Grahawita Santika was established to manage the hospitality industry under Kompas Gramedia Group on August 22, 1981. Hotel Soeti was the first hotel purchased from its owner, Mrs. Soetiyah Pudjosuwarno. This Hotel is on Jalan Sumatra No. 52-54, Bandung. In 1988, this simple hotel with 33 rooms built in an area of 3,250 square meters was renovated into 70 rooms. Once the renovation was completed, this hotel was inaugurated as the 3-star Hotel Santika Bandung by the Minister of Tourism, Post and Telecommunications, Susilo Sudarman on March 27, 1989. Hotel Santika Bandung was the forerunner to the establishment of Santika Indonesia Hotels & Resorts.[1]

The background of the establishment of Hotel Santika, because Kompas daily newspaper was suppressed in 1978, therefore the pioneers of Kompas Gramedia Group should think about the business diversification outside its core business as a communication media. They made the plan in order to prevent mass layoffs. If the Kompas daily newspaper will be suppressed again, there are subsidiaries, which can sustain their employees. Several businesses began to implement, including the hospitality industry.

At the beginning, the proposal for establishing a hotel was not approved because at that time, hotel business was considered a negative connotation and the Return on Investment was progressing slowly. However, Mr. Binawarman Sardjan, who was a member on Investment Team of Kompas Gramedia Group at that time, could convince the Chairman of the Investment Team of Kompas Gramedia Group, Mr. Indra Gunawan, to approve the proposal. Because of the persistence and hard work of Mr. Binawarman Sardjan, Hotel Santika could be established.

Several years after the first Santika Hotel was inaugurated, Santika Indonesia Hotels & Resorts can develop itself and reach about 40 properties across Indonesia. In accordance with its brand value, "Indonesian Home" and the service motto, "Hospitality from the Heart", Santika Indonesia Hotels & Resorts always emphasize the value of Indonesian culture, including the hospitality to all guests.[2]

Hotels and resorts

Currently, Santika Indonesia Hotels & Resorts has four brands: The Royal Collection, Hotel Santika Premiere, Hotel Santika, and Amaris Hotel across Indonesia.[2]

The Royal Collection

The Royal Collection is a brand of boutique Villa properties under the property names of The Samaya and The Kayana, which are developed by PT. Grahawita Santika and operated in Bali.[2]

Hotel Santika Premiere

Hotel Santika Premiere is a brand of four-star properties of Santika Indonesia Hotels & Resorts.[2] Currently they have eight properties across Indonesia.

Hotel Santika

Hotel Santika is a brand of three-star properties of Santika Indonesia Hotels & Resorts.[2] Currently they have 15 properties across Indonesia.

Amaris Hotel

Amaris Hotel is a brand of two-star properties or budget hotel of Santika Indonesia Hotels & Resorts. Amaris means promises.[14] The uniqueness of the Amaris Hotels can be seen from the hotels' color, which consists of green, red, blue, and yellow. Currently they have 18 properties across Indonesia.

Upcoming hotels

Hotels currently under development are located in Serpong, Tangerang; Bandung; Makassar; Jakarta; Cikarang; Surabaya; Bekasi; Mataram; Palu; Bali; Purwokerto; Solo; Cirebon; Gorontalo; Malang; Palembang; Samarinda; Singapore.[27]

References

  1. "History (Translated)". Kompas Gramedia Group. Retrieved 2012-05-07.
  2. 1 2 3 4 5 "History". Santika Indonesia Hotels & Resorts. Retrieved 2012-05-07.
  3. "Santika Premiere Jakarta, The Best 4-star Hotel (English Translated)". Kompas.com. Retrieved 2012-05-07.
  4. "Hotel Ambarrukmo, The Reborn Legend (English Translated)". Kompas.com. Retrieved 2012-05-07.
  5. "Nikmatilah Keunggulan Hotel Santika Premiere Dyandra Medan". Tribunnews.com. Retrieved 2012-05-07.
  6. "Santika Cirebon, Tetap Ramah dan Santun". Kompas.com. Retrieved 2012-05-07.
  7. "Hotel Santika Bogor is Inaugurated (English Translated)". Wartakota.co.id. Retrieved 2012-05-07.
  8. "Hotel Santika Bangka". Tribunnews.com. Retrieved 2012-05-07.
  9. "Hotel Santika Balikpapan is Officially Open Today (English Translated)". Tribunnews.com. Retrieved 2012-05-07.
  10. "Hotel Santika Jemur Sari Surabaya". Tribunnews.com. Retrieved 2012-05-07.
  11. "Hotel Santika Hadir di Tasikmalaya". Kompas.com. Retrieved 2012-05-07.
  12. "Menjelajahi Romantisme Bengkulu". Kompas.com. Retrieved 2012-05-07.
  13. "Hotel Santika Kini Hadir di Taman Mini Indonesia Indah". Tribunnews.com. Retrieved 2012-05-07.
  14. "Concept & Design". Santika Indonesia hotels & Resorts. Retrieved 2012-05-07.
  15. "Enjoy Maluku With Amaris". Tribunnews.com. Retrieved 2012-05-07.
  16. "Amaris Hotel Hadir di Bandara Internasional Soekarno-Hatta". Kompas.com. Retrieved 2012-05-07.
  17. "Hotel Amaris Makassar Diremikan Hari Ini". Tribun-timur.com. Retrieved 2012-05-07.
  18. "Hotel Amaris Palangkaraya is Operated Today (English Translated)". Tribunnews.com. Retrieved 2012-05-07.
  19. "Dua Pilihan Amaris di Bandung". Kompas.com. Retrieved 2012-05-07.
  20. "Grup Santika Buka Amaris ke-8 di Jogja". Tribunnews.com. Retrieved 2012-05-07.
  21. "Grup Santika Operasikan Amaris Cihampelas Bandung". Kompas.com. Retrieved 2012-05-07.
  22. "Besok Grand Opening Amaris Hotel". Tribunnews.com. Retrieved 2012-05-07.
  23. "Santika Operasikan Hotel Amaris Mangga Besar". Kompas.com. Retrieved 2012-05-07.
  24. "Grup Santika Operasikan Amaris ke-15 di Senen Jakarta". Kompas.com. Retrieved 2012-05-07.
  25. "Hotel Amaris Bogor Dibuka". Kompas.com. Retrieved 2012-05-07.
  26. "Amaris Hotel Tendean Hadir di Pusat Bisnis Jakarta". Kompas.com. Retrieved 2012-05-07.
  27. "Upcoming Hotel". Santika Indonesia Hotels & Resorts. Retrieved 2012-05-07.
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