Sax (song)

"Sax"
Single by Fleur East
from the album Love, Sax and Flashbacks
Released 6 November 2015
Format Digital download
Recorded 2014-15
Genre
Length 3:56
Label Syco
Writer(s)
Producer(s)
  • Electric
  • Afterhrs
Fleur East singles chronology
"One in a Million"
(2013)		 "Sax"
(2015)		 "More and More"
(2016)

"Sax" is the debut single by British recording artist Fleur East for her first studio album Love, Sax and Flashbacks (2015). It was released as the lead single from the album on 6 November 2015 by Syco Records.

In January 2016, 'Sax' was certified Gold by BPI. in September 'Sax' was certified Platinum by BPI

Background

After being announced as the runner-up of 11th series of The X Factor, East signed a recording contract with Syco Music in January 2015. She began working on her debut studio album after the X Factor tour was over,[1] splitting her time between London and Los Angeles to record it. During recording, she was inspired by "Uptown Funk" by Mark Ronson featuring Bruno Mars, and described the songs on the album as "very uptempo and very energetic with lots of attitude. [The album has] got loads of influences from the old school. Lots of funk, hip-hop, soul; loads of different sounds fused together. Everything about that song - the uptempo vibe, the high energy, the brass, the old school funk sound - was just right up my street. I've definitely taken a few influences from that."[2]

In July 2015, Syco's head Simon Cowell told The Sun: "I've heard it and it's world class. She has discovered who she wanted to be. Sometimes you just spot someone who's not obvious and Fleur's a good example of that".[3] "Sax" was originally slated for release on 23 October 2015, then on 30 October, before being finally released on 6 November 2015 to coincide with her performance of the song on X Factor.[4]

Critical reception

Digital Spy's writer Lewis Corner noted that the song was clearly inspired by "Uptown Funk", but its "brassed-up chorus, sassy lyrics and funky hook means it stands tall as a potential smash hit in its own right".[5]

Music video

The official music video for "Sax" was released on 26 November 2015. It was directed by Colin Tilley,[6] being the most colourful music video directed by him. It shows East smiling and walking in a five-colour square tunnel, and later shows her with some dancers in a colourful changing background. On 15 June 2016 another music video, titled "Sax in the City", was released for the song. It features East in different parts of New York City. [7]

Live performances

"Sax" was first performed by East on Oxford Street Christmas lights switch-on event on 1 November 2015.[8] She also performed it on the 12th series of The X Factor on 8 November.[9] She performed the track on Alan Carr: Chatty Man on 20 November 2015,[10] and also performed on The One Show on 27 November 2015,[11] East returned to the final of the 12th series of The X Factor where she performed with girlband Little Mix, along with their song "Black Magic".[12] On 25 December East performed "Sax" on the Christmas special of Top of the Pops.[13]

For her US debut, East performed "Sax" on the season finale of Dancing with the Stars on 25 May 2016. The following day, she performed the single on The Late Late Show with James Corden. On 2 June 2016, she made her debut on The Today Show where she was interviewed by Tamron Hall and Al Roker and performed the single.

Usage in media

"Sax" was used in Asda's 2015 Christmas television advert.[14] It was also featured in the TMI television advert in late December 2015.

In Australia, it is being used by Network Ten in promos promoting their upcoming 2016 programming line up, particularly I'm a Celebrity...Get Me Out of Here!.

In the US, it used by ABC in promos promoting the Mike Epps-starring Uncle Buck set to premiere on 14 June 2016.

In the Disney movie, The Swap, the song is played (2016)

Track listing

Digital download
  1. "Sax" – 3:56
Digital download – The Selection EP
  1. "Sax" (Dance Rehearsal) [Video] – 3:56
  2. "Sax" (Wideboys Remix) – 4:02
  3. "Sax" (LuvBug Remix) – 3:36
  4. "Sax" (Steve Smart Remix) – 3:34
  5. "Sax" (Interview) – 3:57
Other version

"Sax" (Wideboys Club Mix) – 6:05

Charts and certifications

Weekly charts

Chart (2015–16) Peak
position
Argentina (Los 40 Principales)[15] 13
Australia (ARIA)[16] 25
Austria (Ö3 Austria Top 40)[17] 41
Belgium (Ultratop 50 Flanders)[18] 25
Belgium (Ultratip Wallonia)[19] 1
Costa Rica (Los 40 Principales)[20] 2
Czech Republic (Rádio Top 100)[21] 99
Czech Republic (Singles Digitál Top 100)[22] 43
Finland (Suomen virallinen latauslista)[23] 20
France (SNEP)[24] 20
Germany (Official German Charts)[25] 42
Hungary (Rádiós Top 40)[26] 1
Hungary (Dance Top 40)[27] 18
Hungary (Single Top 40)[28] 4
Ireland (IRMA)[29] 5
Italy (FIMI)[30] 33
Israel (Media Forest)[31] 8
Netherlands (Dutch Top 40)[32] 19
Netherlands (Single Top 100)[33] 35
Poland (Polish Airplay Top 100)[34] 50
Scotland (Official Charts Company)[35] 2
Slovakia (Rádio Top 100)[36] 41
Spain (PROMUSICAE)[37] 24
UK Singles (Official Charts Company)[38] 3
UK Download (Official Charts Company)[39] 2

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[40] Gold 35,000^
Template:Cerification Table Entry
Belgium (BEA)[41] Gold 15,000*
Germany (BVMI)[42] Gold 200,000^
Italy (FIMI)[43] Gold 25,000double-dagger
Ireland (IRMA)[44] 2× Platinum 30,000^
Netherlands (NVPI)[45] Gold 10,000^
Spain (PROMUSICAE)[46] Platinum 40,000^
United Kingdom (BPI)[47] Platinum 600,000double-dagger

References

  1. ↑ "X Factor's Fleur East signs record deal with Simon Cowell's label Syco". Digital Spy.
  2. ↑ "Fleur East: 'There's definitely a few Uptown Funk influences on my album'". Digital Spy.
  3. ↑ "X Factor's Simon Cowell: 'Fleur East's album is world class'". Reveal.
  4. ↑ Lewis Corner. "Fleur East pushes back new single 'Sax'". Digital Spy.
  5. ↑ "Fleur East releases big and brassy new single 'Sax'". Digital Spy.
  6. ↑ "Ultimate Music | Fleur East "Sax"". Josep Vinaixa.
  7. ↑ https://www.youtube.com/watch?v=14eYKqaX9_I
  8. ↑ "Fleur East's 'Sax' Revealed As 'X Factor' Star Performs New Song At Oxford Street Christmas Light Switch-On (VIDEO)". The Huffington Post UK.
  9. ↑ Lee, Ben (27 October 2015). "Fleur East pushes back single 'Sax' yet again to coincide with her X Factor performance". Digital Spy. Retrieved 27 October 2015.
  10. ↑ McGeorge, Alistair (18 December 2015). "Fleur East is a beaming ray of sunshine despite all-grey outfit for ITV studios visit". Daily Mirror. Retrieved 19 January 2016.
  11. ↑ http://www.bbc.co.uk/programmes/b06pwc83
  12. ↑ Baillie, Katie (12 December 2015). "The X Factor final: Did Fleur East and Little Mix give the performance of the night?". Metro. Retrieved 19 January 2016.
  13. ↑ Darvill, Josh (25 December 2015). "Watch X Factor's Fleur East storm Top of the Pops with Sax". Tellymix. Retrieved 19 January 2016.
  14. ↑ "Asda fires first shot in Christmas TV advertising war with festive ad starring Fleur East... and yes, it does get earlier every year". Daily Mail.
  15. ↑ "Lista del 27/02/2016". PRISA. Retrieved 27 February 2016.
  16. ↑ "Australian-charts.com – Fleur East – Sax". ARIA Top 50 Singles. Retrieved 15 January 2016.
  17. ↑ "Austriancharts.at – Fleur East – Sax" (in German). Ö3 Austria Top 40. Retrieved 21 April 2016.
  18. ↑ "Ultratop.be – Fleur East – Sax" (in Dutch). Ultratop 50. Retrieved 27 February 2016.
  19. ↑ "Ultratop.be – Fleur East – Sax" (in French). Ultratip. Retrieved 25 March 2016.
  20. ↑ "Lista del 09/04/2016". PRISA.
  21. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201610 into search. Retrieved 15 March 2016.
  22. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201531 into search. Retrieved 10 August 2015.
  23. ↑ "IFPI - Fleur East: Sax" (in Finnish). IFPI. 8 February 2016.
  24. ↑ "Lescharts.com – Fleur East – Sax" (in French). Les classement single. Retrieved 23 February 2016.
  25. ↑ "Musicline.de – Fleur East Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved 11 March 2016.
  26. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 26 February 2016.
  27. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 27 May 2016.
  28. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 26 February 2016.
  29. ↑ "Chart Track: Week 50, 2015". Irish Singles Chart. Retrieved 12 December 2015.
  30. ↑ "Italiancharts.com – {{{artist}}} – {{{song}}}". Top Digital Download. Retrieved 1 April 2016.
  31. ↑ "Jess Glynne – Hold My Hand Media Forest". Israeli Airplay Chart. Media Forest. Retrieved 5 April 2016.
  32. ↑ "Nederlandse Top 40 – week 50, 2015" (in Dutch). Dutch Top 40 Retrieved 12 December 2015.
  33. ↑ "Dutchcharts.nl – Fleur East – Sax" (in Dutch). Single Top 100. Retrieved 13 February 2016.
  34. ↑ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved February 1, 2016.
  35. ↑ "Archive Chart: 2015-11-19". Scottish Singles Top 40. Retrieved 13 November 2015.
  36. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert {{{year}}}{{{week}}} into search. Retrieved 29 March 2016.
  37. ↑ "Spanishcharts.com – Fleur East – Sax" Canciones Top 50. Retrieved 27 January 2016.
  38. ↑ "Archive Chart: 2015-11-19" UK Singles Chart. Retrieved 13 November 2015.
  39. ↑ "Archive Chart: 2015-11-19" UK Download Chart. Retrieved 26 January 2016.
  40. ↑ "ARIA Charts – Accreditations – 2016 Singles". Australian Recording Industry Association.
  41. ↑ "Ultratop − Goud en Platina – 2016". Ultratop & Hung Medien / hitparade.ch.
  42. ↑ "Gold-/Platin-Datenbank (Fleur East; 'Sax')" (in German). Bundesverband Musikindustrie.
  43. ↑ "Italian single certifications – FleurEast – Sax" (in Italian). Federazione Industria Musicale Italiana. Select Online in the field Sezione. Enter FleurEast in the field Filtra. Select 2016 in the field Anno. The certification will load automatically
  44. ↑ "Irish single certifications – Fleur East – sax". Irish Recorded Music Association.
  45. ↑ "Dutch single certifications – Fleur East – sax" (in Dutch). Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers.
  46. ↑ "Spanish single certifications – Fleur East – sax" (PDF) (in Spanish). Productores de Música de España. Select the "Chart", enter 2016 in the field "Year". Select '' in the field "Semana". Click on "Search Charts"
  47. ↑ "British single certifications – Fleur East – Sax". British Phonographic Industry. Enter Sax in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Platinum in the field By Award. Click Search
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