Love, Sax and Flashbacks

Love, Sax and Flashbacks
Studio album by Fleur East
Released	4 December 2015
Recorded	2014-15
Genre	Hip hop pop R&B[1]
Label	Syco
Producer	Simon Cowell (exec.) Rodney "Darkchild" Jerkins Kenneth "Babyface" Edmonds TMS Fraser T Smith Wayne Hector
Fleur East chronology
She (2013) Love, Sax and Flashbacks (2015)
Singles from Love, Sax and Flashbacks
"Sax" Released: 6 November 2015

Love, Sax and Flashbacks is the debut studio album by British singer and rapper Fleur East. It was released on 4 December 2015, through Syco Music.^[2]

Background

In 2005, East was in the girl group Addictiv Ladies, who were on the second series of The X Factor, mentored by judge and head of Syco Music, Simon Cowell, but were eliminated in the first week after ending up in the bottom two with Chico Slimani.^[3] East worked as a waitress at the London nightclub Aura Mayfair to help support her music career, and was a fitness model with the agency W Athletic, but struggled with her finances.^[4][5][6]

East later said that by early 2014, she was "definitely depressed" and considering ending her music career, until her friends and relatives encouraged her to audition for The X Factor.^[7] In June 2014, East auditioned for the eleventh series of The X Factor. She progressed to the live shows in the Over 25 category, mentored by Cowell. In the ninth week of the live shows, East performed "Uptown Funk" by Mark Ronson featuring Bruno Mars. East's version went to number one on the UK iTunes Store, which led the original song to be released five weeks earlier than planned; it subsequently reached number one on the UK Singles Chart.^[8] The following week, during the show's final, East was announced as the runner-up in the competition, losing to Ben Haenow.^[9]

In January 2015, East announced that she had signed to Cowell's Syco Music record label.^[10] She recorded her debut album with musicians such as Wayne Hector, The Invisible Men, Jack Splash and TMS.^[11]

Singles

"Sax" was released as the album's lead single on 6 November 2015. Following a critically acclaimed performance of the single on The X Factor,^[12][13] it debuted and peaked at number three on the UK Singles Chart.^[14] This was notably higher than the debut single of contemporary, Ben Haenow, which peaked at number 21 in October.^[15] "Sax" spent 4 weeks in the chart's top 5.^[16] A music video for the single was released on November 26.^[17]

"More and More" was released as the album's second single on 22 January 2016. East performed the track for the first time at the 2016 National Television Awards.

"Breakfast" was made available to download on 20 November 2015, and charted at number 167 in the UK. It was released as a single in the US on 19 May 2016. East is currently working on new tracks for the US edition of the album, due for release in Fall 2016.

Development

After being announced as the runner-up on The X Factor, East signed a recording contract with Syco in January 2015. She began working on her debut studio album shortly following The X Factor tour.^[18] East split her time between London and Los Angeles to record it. During recording, she was inspired by "Uptown Funk", and described the songs on the album as "very uptempo and very energetic with lots of attitude. [The album has] got loads of influences from the old school. Lots of funk, hip-hop, soul; loads of different sounds fused together. Everything about that song – the uptempo vibe, the high energy, the brass, the old school funk sound – was just right up my street. I've definitely taken a few influences from that."^[19] East revisited her cover of "Uptown Funk", which she had recorded as a studio track prior to her performance on The X Factor, and subsequently re-recorded it for the album.

The lead single "Sax", according to East, was one of the first tracks recorded for the album. East stated that she became fond of the track following its recording, and that she worked hard to make many of the remaining tracks have the same feel and energy to match its quality.

In July 2015, Cowell told The Sun, regarding East's album: "I've heard it and it's world class. She has discovered who she wanted to be. Sometimes you just spot someone who's not obvious and Fleur's a good example of that".^[20] By August, work on the album was almost done.^[21] East worked with producers Darkchild, Babyface, TMS, Fraser T Smith and Wayne Hector.^[19]

Usage in media

East's cover of Alicia Keys' song "Girl on Fire" was used in Virgin Media's television advertisement for broadband.^[22] The album's lead single "Sax" was used in Asda's 2015 Christmas television ad,^[23] and in a CITV ad promoting the show Jessie.

Critical reception

Professional ratings
Review scores
Source	Rating
AllMusic
The Arts Desk
Digital Spy
Evening Standard
The Guardian
Irish Times
Pop Crush

Love, Sax and Flashbacks has received generally favourable reviews from music critics following its release. While many praised the album's production and upbeat tone, some criticized it for lacking substance. Neil Z. Yeung from AllMusic gave the album three and a half stars out of five, noting its "derivative and lazy" production, but considered that "for a runner-up and her first outing, this is top-spot quality pop".^[24] Digital Spy awarded the album 4 out of 5 stars, calling it "more than just funky brass" and identifying the "refreshing" lack of balladry present. Particular praise was aimed at the album's lead single "Sax" and the track "Gold Watch".^[25] Irish Times were positive in their review of the album, awarding it 4 out of 5 stars. They described the album as "a sassy, funky, brass-infused collection that is equal parts nostalgia trip and sugar rush." They particularly praised the track, "Like That", calling it "a song that would give Beyoncé a run for her money." ^[26] Pop Crush also gave the album a positive review, commenting "Love, Sax and Flashbacks is not a game-changing pop masterpiece, and at times, the constant throwbacks start to border on pastiche. What it does have is a breezy, likable charm, and enough interesting twists to feel like a promising start for Fleur East on her quest to become an all-singing, all-dancing pop sensation" and calling it a "true standout". They awarded the album 4 out of 5 stars.^[27] The Arts Desk gave the album 4 out of 5 stars, commenting the record "does everything that good pop should, and it does it surprisingly well."^[28]

The Guardian were less positive, awarding the album only 2 out of 5 stars. While they commended East's "enormous energy", they criticised the record for lacking substance, suggesting that it fails in its "assumption that if the songs dazzle with bright lights and fanfare the public might not notice its vacancy".^[29] Evening Standard also gave the album 2 out 5 stars, saying the "signature note of Syco cheapness clings to the whole production and ultimately lets her down."^[30]

Chart performance

The album debuted at number 14 in the UK Albums Chart selling 26,691 copies. To date the album has sold over 100,000 and received gold certification.^[31]

Track listing

Love, Sax and Flashbacks – Standard edition[32]
No.	Title	Writer(s)	Producer(s)	Length
1.	"Sax"	Edvard Førre Erfjord Henrik Michelsen Fleur East Camille Purcell JHart	Electric Afterhrs^[b]	3:56
2.	"Breakfast"	Julian Bunetta Iain James	Julian Bunetta	3:25
3.	"More and More"	Erfjord Michelsen East Purcell JHart	Electric Ian Kirkpatrick	3:55
4.	"Gold Watch"	TMS East Purcell Ed Drewett	TMS	3:32
5.	"Love Me or Leave Me Alone"	Emanuel Kiriakou E. Kidd Bogart Zukhan Bey East	Emanuel "Eman" Kiriakou Zukhan Bey	3:15
6.	"Paris"	Erfjord Michelsen East Drewett Teena Marie Allen McGrier	Electric	3:22
7.	"Kitchen"	Warren "Oak" Felder East Trevor Brown Dean Parks Don Fletcher Weldon Parks	Oak Felder	3:32
8.	"Over Getting Over"	Andrew "Pop" Wansel Felder Brown Kirby Lauryen	Pop & Oak Trevorious^[a]	3:21
9.	"Baby Don't Dance"	Jamie Sanderson East JHart Charles Spurling Hank Ballard	Sermstyle Nick Seeley^[b]	3:25
10.	"Tears Will Dry"	Sanderson East Maureen "Mozella" McDonald	Sermstyle	3:14
11.	"Never Say When"	Wansel Felder East Lauryen	Pop & Oak	3:23
12.	"Uptown Funk" (live X Factor performance)	Jeff Bhasker Philip Lawrence Bruno Mars Mark Ronson Nicholas Williams Devon Gallaspy Lonnie Simmons The Gap Band Rudolph Taylor	Bunetta	2:20

Love, Sax and Flashbacks – Deluxe edition (bonus tracks)[33]
No.	Title	Writer(s)	Producer(s)	Length
12.	"Like That"	Fraser T Smith East Ina Wroldsen Janée "Jin Jin" Bennett Ash Soan Ben Epstein	Fraser T Smith Zack the Lad^[b] Benjamin Miller^[b]	3:11
13.	"Serious"	Daniel Davidsen Peter Wallevik Mich Hansen Wayne Hector	Daniel Davidsen Peter Wallevik Cutfather	3:29
14.	"Know Your Name"	Kasper Larsen Hansen East Maegan Cottone Tebey Ottoh	Kay Cutfather	3:28
15.	"Uptown Funk" (live X Factor performance)	Bhasker Lawrence Mars Ronson Williams Gallaspy Simmons The Gap Band Taylor	Bunetta	2:20
16.	"Girl on Fire"	Alicia Keys Salaam Remi Bhasker Billy Squier Onika Tanya Maraj	Afterhrs	3:35

Notes

• ^{^[a]} signifies a co-producer
• ^{^[b]} signifies an additional producer
• "Paris" contains elements from "Ooo La La La" by Teena Marie
• "Kitchen" contains a sample of the recording and elements from "Dancing Machine" by The Jackson 5
• "Baby Don't Dance" contains elements from "Unwind Yourself" by Marva Whitney
• Credits adapted from album liner notes

Charts and certifications

Weekly charts Chart (2015–16) Peak position Irish Albums (IRMA)[34] 16 Scottish Albums (OCC)[35] 12 Swiss Albums (Schweizer Hitparade)[36] 9 UK Albums (OCC)[37] 14 German Albums (Offizielle Top 100)[38] 15 UK Digital Albums (OCC)[39] 10

Year-end charts Chart (2015) Position UK Albums (OCC)[40] 99 Certifications Region Certification Certified units/Sales United Kingdom (BPI)[41] Gold 100,000^^ ^*sales figures based on certification alone ^^shipments figures based on certification alone

References

1. Behan, Conor (December 3, 2015). "Fleur Eas Flourishes on 'Love, Sax and Flashbacks': Album Review". www.PopCrush.com. Retrieved December 4, 2015.
2. "Love, Sax And Flashbacks by Fleur East: Amazon.co.uk: Music". Amazon UK.
3. "BBC - 1Xtra TX - Addictiv Ladies: X Factor?". BBC. 15 October 2005. Retrieved 5 October 2014.
4. "OMG 2014 X Factor finalist Fleur East knows ALL Rita Ora's party secrets!". nowmagazine.
5. Anton. "Model/ Sport Profile - W Athletic".
6. Janine Yaqoob (14 December 2014). "X Factor Final 2014: Fleur East was so broke she nearly gave up music". Daily Mirror.
7. Ashleigh Rainbird (9 December 2014). "X Factor's Fleur East: My fight with depression inspired me to be a winner". mirror.
8. "Mark Ronson's Uptown Funk breaks all-time streaming record!".
9. "Ben Haenow wins The X Factor 2014: as it happened - Telegraph". Telegraph.co.uk. 15 December 2014.
10. "X Factor's Fleur East signs record deal with Simon Cowell's label Syco". Digital Spy.
11. "Fleur East working on "uptempo" album with Wayne Hector". Digital Spy.
12. YouTube.
13. Alicia Adejobi. "The X Factor 2015: Fleur East leaves Simon Cowell speechless with performance of new single Sax". International Business Times UK.
14. "Official Singles Chart Top 100".
15. "Official Singles Chart Top 100".
16. "Official Singles Chart Top 100".
17. Fleur East - Sax (Official Video). 26 November 2015 – via YouTube.
18. "X Factor's Fleur East signs record deal with Simon Cowell's label Syco". Digital Spy.
19. "Fleur East: 'There's definitely a few Uptown Funk influences on my album'". Digital Spy.
20. "X Factor's Simon Cowell: 'Fleur East's album is world class'". Reveal.
21. "X Factor star Fleur East: "Debut album almost ready"". Reveal.
22. "Fleur East's first music after The X Factor is her, and it's a cover". Digital Spy.
23. "Asda fires first shot in Christmas TV advertising war with festive ad starring Fleur East... and yes, it does get earlier every year". Daily Mail.
24. Z. Yeung, Neil. "Love, Sax & Flashbacks - Fleur East". AllMusic. Retrieved 19 January 2016.
25. Lewis Corner (2 December 2015). "EXCLUSIVE! Fleur East's debut album Love, Sax and Flashbacks - Our track-by-track first listen review". Digital Spy.
26. "Album reviews: The best of the week's new releases". The Irish Times. 3 December 2015.
27. conorbehan (3 December 2015). "Fleur East Flourishes on 'Love, Sax and Flashbacks': Album Review". PopCrush.
28. "CD: Fleur East – Love, Sax and Flashbacks".
29. Harriet Gibsone. "Fleur East: Love, Sax and Flashbacks review – X Factor graduate's lightweight pop debut". the Guardian.
30. Richard Godwin (4 December 2015). "Fleur East - Love, Sax and Flashbacks, album review". Evening Standard.
31. "Official Albums Chart Top 100".
32. "iTunes - Music - Love, Sax and Flashbacks by Fleur East". iTunes Store (GB).
33. "iTunes - Music - Love, Sax and Flashbacks (Deluxe) by Fleur East". iTunes Store (GB).
34. "GFK Chart-Track Albums: Week 50, 2015". Chart-Track. IRMA. Retrieved 12 December 2015.
35. "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved 12 December 2015.
36. "Swisscharts.com – Fleur East – Love, Sax and Flashbacks". Hung Medien. Retrieved 30 March 2016.
37. "Official Albums Chart Top 100". Official Charts Company. Retrieved 12 December 2015.
38. "Longplay-Chartverfolgung at Musicline" (in German). Musicline.de. Phononet GmbH. Retrieved 2016.
39. "Official Album Downloads Chart Top 100". Official Charts Company. Retrieved 12 December 2015.
40. "End of Year Album Chart Top 100 - 2015". officialcharts.com. Retrieved 2016-01-05.
41. "British album certifications – Fleur East – Love, Sax and Flashbacks". British Phonographic Industry. Enter Love, Sax and Flashbacks in the field Keywords. Select Title in the field Search by. Select album in the field By Format. Select Gold in the field By Award. Click Search