Scope (mouthwash)

Scope Mouthwash logo (1997–2009)
Scope Mouthwash logo (2009–present)
Scope Outlast logo (2009–present)
Crest Plus Scope Outlast logo (2009–present)

Scope is a brand of mouthwash made by Procter & Gamble.[1] It was introduced in 1966, and for many years has been positioned in the marketplace as the purportedly better-tasting alternative to Listerine, the longtime dominant mouthwash product.[2]

Originally available only in mint flavor, Scope is still currently available in original mint (green), but also in a peppermint (blue) & new Scope White.[3] The Citrus Splash flavor was discontinued due to insufficient demand to meet the slightly higher cost of production. There is a new Scope Outlast and a new logo; the old logo on the scope mouthwash is still on sale in available stores. Scope also manufactures "Dual-Blast" mouthwash, which is claimed to remove odors such as garlic and onion from the mouth and throat. Scope is currently being marketed as part of Proctor & Gamble's Crest brand

On March 26, 2013 Scope introduced a viral video campaign for a bacon flavored mouthwash.[4] It was intended as an April Fools' Day joke.

Ingredients

The active ingredients of Scope Outlast are cetylpyridinium chloride, domiphen bromide, and denatured alcohol.

Inactive ingredients of Scope Outlast are water, glycerin, polysorbate 80, sodium saccharin, sodium benzoate, benzoic acid, Blue 1, and Yellow 5.[5]

Products

Dual-Blast mouthwash, Outlast Mini-Brush, Outlast Breath Mist (Manufactured by OraLabs, Inc.), Outlast Mouthwash Long Lasting Mint and Peppermint, Original Mint, and Scope white mouthwash (claimed to whiten teeth)

See also

References

  1. ↑ Hodock, Calvin (2007). Why Smart Companies Do Dumb Things. Prometheus Books. pp. 20–21. ISBN 1591025680.
  2. ↑ Klara, Robert (January 17, 2013). "Perspective: The Big Kiss-Off. Scope's prudish days are over". Adweek. Retrieved 2014-05-09.
  3. ↑ Jack Trout, Al Ries (2000). Positioning: The Battle for Your Mind. McGraw-Hill. pp. 65–66. ISBN 0071373586.
  4. ↑ Scope Bacon For The Breath That Sizzles (Official Website)
  5. ↑ "Trib Tested: Scope Outlast Mouthwash". Tribune-Review/Pittsburgh Tribune-Review (subscription required). September 14, 2009. Retrieved 9 May 2014.


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