List of Procter & Gamble brands

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:^[1]

• Always feminine hygiene products
• Ariel laundry detergent
• Bounty paper towels, sold in the United States and Canada
• Charmin bathroom tissue and moist towelettes
• Crest toothpaste
• Dawn dishwashing
• Downy fabric softener and dryer sheets
• Febreze odor eliminator
• Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
• Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
• Head & Shoulders shampoo
• Olay personal and beauty products
• Oral-B inter-dental products, such as Oral-B Glide
• Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.^[2]
• Pantene haircare products
• SK-II beauty products
• Tide laundry detergents and products
• Vicks cough and cold products
• Wella hair care products

Other brands by product type

Cosmetics

• Art of Shaving men's shaving products
• Christina Aguilera perfume
• Blue Stratos cologne
• Dolce & Gabbana cologne and perfume
• Dunhill cologne
• Escada perfume
• Gucci cosmetics
• Hugo Boss perfume
• Lacoste colognes
• Max Factor cosmetics (purchased from Revlon in 1991)
• SK-II beauty products
• Wella cosmetics (acquired a controlling interest in 2003)
• Covergirl cosmetics acquired from Noxzema Chemical Company in 1989

Dishwashing

• Dawn dishwashing liquid
• Joy dishwashing liquid

Feminine hygiene

• Alldays feminine hygiene products
• Always feminine hygiene products
• Naturella feminine hygiene products
• Tampax tampons
• Whisper female hygiene product

Haircare

Head & Shoulders shampoo

• Ascend hair care products
• Aussie haircare (shampoos/conditioners/styling aids)
• Balsam hair coloring (part of Clairol)
• Clairol, a personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products
• Frederic Fekkai hair care products
• Herbal Essences hair care products (part of Clairol)
• Head & Shoulders shampoo
• Nice 'n Easy hair coloring (part of Clairol)
• Natural Instincts hair coloring (part of Clairol)
• Nicky Clarke hair products
• Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
• Perfect Lights hair coloring (part of Clairol)
• Rejoice haircare products
• Sebastian Professional hair products
• Silvikrin haircare products
• Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)
• Wash & Go haircare

Healthcare products

• Align probiotics
• Crest toothpaste
• Fibresure supplements
• Fixodent denture adhesive
• Scope mouthwash
• Metamucil laxative/fiber supplement (acquired from G. D. Searle & Company in 1985)
• New Chapter dietary supplements
• Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)
• Prilosec OTC
• Thermacare
• Vicks cough and cold products
• Swisse
• Vibovit (children & pregnancy vitamins)

Household

• Ace stain remover liquid
• Bounce fabric-softener sheet for dryers
• Cascade dishwasher detergent
• Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
• Febreze odor control
• Flash cleaning product
• Infacare baby wash
• Jar dishwashing liquid and dishwasher detergent
• Joy dishwashing liquid
• Mr. Clean household cleaners
• Puffs tissues
• Luvs disposable diapers

A bar of Safeguard soap

• Safeguard is an antibacterial soap brand^[3] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.^[4]
• Tide detergents
• Viakal cleaning products
• Vizir laundry detergent

Laundry detergents

• Ariel laundry detergent
• Bold laundry detergent
• Bonux laundry detergent
• Cheer laundry detergent
• Dash laundry detergent
• Daz laundry detergent
• Downy fabric softener
• Era laundry detergent
• Dreft laundry detergent
• Gain laundry detergent
• Ola laundry soap
• PMC laundry soap
• Swiffer cleaning products
• Tide laundry detergent

Skin care

• Doctor's Dermatologic Formula skincare
• Fresco bar soap
• High Endurance body washes, deodorants by Old Spice
• Ivory bar soap
• Moncler bar soap
• Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
• Old Spice aftershave, skin care and hair care products (acquired from Shulton, Inc. in 1990)
• Perla bar soap
• Secret antiperspirants and deodorants
• Zirh skin care

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

• Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
• Aleve, naproxen sodium (NSAID) drug,^[5] acquired by Bayer in 1997
• Asacol
• Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.
• Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
• Camay, lightly scented bath soap
• Chloraseptic, throat medicine and lozenges sold to Prestige Brands.
• Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
• Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel, Coast brand now owned by High Ridge Brands.
• Comet, long-time P&G brand of cleanser owned now by Prestige Brands
• Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
• Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
• Dantrium, sold to JHP Pharmaceuticals and SpePharm
• Dryel home dry-cleaning kit sold to The OneCARE Company.
• Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
• Duracell batteries, sold to Berkshire Hathaway in 2016.^[6]
• Fisher Nuts, sold to John B. Sanfilippo and Son Company in 1995
• Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands in January 2004
• Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
• Frymax shortening (sold to ACH in 2001)
• Hawaiian Punch, now owned by Dr Pepper/7up
• Iams cat and dog foods, now owned by Mars Corporation.
• Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in March 2009
• Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
• Lava, sold to WD-40 in 1999
• Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
• Mayon cooking oil
• Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
• Monchel, a beauty soap
• Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008
• Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
• Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
• Prell shampoo, sold to Prestige Brands International in 1999
• Primex shortening (sold to ACH in 2001)
• Pringles potato chips sold to Kellogg Company in June 2012^[7]
• Pur (brand), a brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.^[8]
• Purico shortening
• Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
• Salvo, a brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974^[9]
• Spic and Span, now owned by The Spic and Span Company, a division of Prestige Brands
• Star Margarine and Dari Creme, originally from P&G Philippines, was sold to the Magnolia division of San Miguel Corporation in 1994.
• Sunny Delight orange drink, spun off in 2004.
• Sunshine margarine
• Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
• ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
• Thrill, a peach-scented brand of dishwashing liquid, discontinued after 1973.
• Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
• Victor shortening
• Whirl butter flavored oil (sold to ACH in 2001)
• Wondra, a brand of hand lotion sold from 1976 to 1989.
• Zest deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4, 2011^[10]

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

• Agro Laundry Soap
• Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
• Big Top, a brand of peanut butter before Jif made its debut.
• Blossom, a facial soap
• Bonus, a brand of laundry detergent that had children's books or towels in every box; last made in 1977.
• Chipso, flaked and granulated soap, last made in the early-mid-1940s.
• Citrus Hill, orange juice drink last made in 1992
• Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
• Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
• Encaprin, coated aspirin^[5]
• Fling, a disposable dishcloth brand.
• Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
• Fresco bath soap
• Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
• Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
• High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced to 1986.
• Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
• Monchel beauty soap
• OK, economy bar & packaged laundry soap.
• P&G White Laundry Soap, a white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
• P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
• Pace & SELF "No-Lotion" home permanents
• Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
• Pin-It, pin curl home permanent, sold mid-1950s.
• Purico
• Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
• Rejoice, a liquid soap, produced to 1982.
• Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
• Salvo, the first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
• Selox, puffed soap sold in 1920s and 1930s.
• Shasta, a cream shampoo sold late 1940s-mid-1950s.
• Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
• Star Soap & Star Naphtha Soap Chips
• Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
• Sunshine Margarine
• Teel, a liquid dentifrice sold late 1930s to late 1940s.^[11]
• Tempo was a brand of dry wipes, produced from 2000 to 2010.
• Thrill dishwashing liquid last made in 1973
• Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
• Venus Shortening
• Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.

References

1. "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016.
2. http://www.pginvestor.com/interactive/lookandfeel/4004124/PG_Annual_Report_2014.pdf
3. O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016.
4. Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016.
5. Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
6. Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
7. "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.
8. http://www.businessweek.com/ap/financialnews/D9S1G9Q80.htm
9. "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
10. http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw
11. "Teel Protects Teeth..... Beautifully!".