Technology Business Management Council

Technology Business Management Council is a non-profit organization with the goal of creating and promoting “best practices for running IT as a business.”[1] The council has about 1,100 members[2] and its board of directors includes executives from Facebook, Cisco, DirecTV, Goldman Sachs, Clorox, The Coca-Cola Company and Xerox.[3]

History

The TBM Council began as a biannual executive summit for CIOs sponsored by Apptio,[1] which develops technology business management software as a service applications.[4] In 2008, Apptio founded the TBM Council[2] and continues to serve as its technical advisor.[1] Initially, the council comprised six CIOs.[2] It added its first international members in 2011.[5] Membership grew by 218 percent in 2013; currently, the council has 1,100 members.[6][2] In addition to CIOs, the council includes chief technology officers, CFOs, COOs, and other executives.[3]

TBM Framework and Index

The TBM Framework for “running IT with greater business acumen” is designed to provide “a shared decision-making model for technology and business leaders” and a structure for IT executives to have “conversations with the CEO and the board of directors about the value of IT investments.”[3]

The TBM Council publishes an agreed-upon set of TBM best practices with the goal of helping business technology leaders benchmark their success in those practices[1] using the TBM Index. The index follows the structure of the TBM Framework. It is an interactive survey with open participation and is published in the TBM Council’s iPad ebook, Technology Business Management: How Innovative Technology Leaders Apply Business Acumen to Drive Value, [7] and on the TBM Council’s website.[8]

The goal of the TBM Index is to provide “an industry-validated benchmark on the state of technology business management.”[8] The information gathered is designed to help the council understand how technology business management varies by industry, geography, and IT operating model, in order to make recommendations to companies around the world.[9]

The TBM Council’s work has been credited with helping some enterprises identify CIOs as those “most responsible for driving digital innovation and change.”[10] For example, Clorox Co. has been using the TBM Council’s best practices and benchmarks to help establish the value of IT services and make the case for further investments in IT.[10]

Board of Directors and CEO

The TBM Council’s founding board of directors include Mike Benson, executive vice president and CIO of DirecTV; Tim Campos, CIO of Facebook; Don Duet, co-head technology division, Goldman Sachs; Sunny Gupta, CEO of Apptio; Rebecca Jacoby, CIO of Cisco; Ralph Loura, senior vice president, Clorox Co.; Jim Scholefield, CTO, The Coca-Cola Company; Robert Webb, former CIO of Hilton;[10] and Carol Zierhoffer, CIO of Xerox.[11]

Research

In 2013, the TBM Council commissioned Forrester Consulting to research the impact of business imperatives on the metrics CIOs use to convey the performance and contribution of technologies toward meeting business goals.[12] The research found that most business leaders don’t understand what IT departments do and don’t know what the IT budget is or how the IT department’s success is measured.[13] Most business leaders surveyed said that IT departments had a 60% bigger budget than they actually did. CIOs said they spend 5% of the organization’s revenue, but business leaders thought it was 8% of revenue.[13]

TBM Conference

In 2010, the TBM Council held its first virtual TBM Summit, with approximately 100 CIOs and IT leaders participating.[5] The TBM Council held its first conference in November 2013 in Seattle, attended by approximately 400 IT leaders.[14] At the conference, eBay received the council’s first Operational Excellence Award, given to organizations that employ “internal and external IT transparency to improve the cost-effectiveness of the services IT delivers to the wider organization.”[15] The second conference is scheduled for October 2014 in Miami Beach.[16]

References

  1. 1 2 3 4 "About The TBM Council". Website. TBM Council. Retrieved 7 May 2014.
  2. 1 2 3 4 Pick, Chris. "Define Your Value Proposition: Four Strategies on Category Creation". Blog post. Apptio. Retrieved 7 May 2014.
  3. 1 2 3 Murphy, Tom (20 August 2012). "IT Is About Information, Not Just Technology". The Wall Street Journal. Retrieved 7 May 2014.
  4. ↑ "Is Apptio Right For You?". Website. Apptio. Retrieved 7 May 2014.
  5. 1 2 Webb, Robert. "The Birth of an IT Industry Category". Website. Wired. Retrieved 7 May 2014.
  6. ↑ "THE TECHNOLOGY BUSINESS MANAGEMENT COUNCIL GROWS BY 218 PERCENT IN 2013; INTRODUCES VERTICAL WORKGROUPS BACKED BY NEW PARTNERS". News release. TBM Council. Retrieved 7 May 2014.
  7. ↑ Nunziata, Susan (8 October 2012). "Fortune 500 CIOs Share Tech Business Management Secrets". CIO Insight. Retrieved 7 May 2014.
  8. 1 2 "TBM Index". Website. TBM Council. Retrieved 7 May 2014.
  9. ↑ King, Rachel (5 October 2012). "Q&A: TBM Council leaders on biggest burdens, remedies for IT right now". ZDNet. Retrieved 7 May 2014.
  10. 1 2 3 King, Rachael (24 April 2014). "How IT Became Strategic at Clorox". The Wall Street Journal. Retrieved 7 May 2014.
  11. ↑ "Board of Directors". Website. TBM Council. Retrieved 7 May 2014.
  12. ↑ Mishra, Ashwani (9 January 2014). "Is Creation of Business Value Scorecard Your Priority in 2014?". Dynamic CIO. Retrieved 7 May 2014.
  13. 1 2 Flinders, Karl (4 October 2013). "CIOs are underselling IT to business". ComputerWeekly. Retrieved 7 May 2014.
  14. ↑ Dudley, Brier (6 November 2013). "Apptio founder Sunny Gupta on building the region's next big tech company". The Seattle Times. Retrieved 7 May 2014.
  15. ↑ "eBay Wins TBM Operational Excellence Award". Blog post. eBay. Retrieved 7 May 2014.
  16. ↑ "TBM Conference 2014". Website. Apptio. Retrieved 7 May 2014.

External links

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